Top critical review
Interesting. But needs less Rossman and more Bezos.
July 1, 2019
I'm a big fan of Amazon's leadership principles, so I was particularly excited to read this book.
While there are a few nuggets here and there, those insights are far and few in between. Rossman quickly devolves into personal stories that don't relate to Amazon: his consulting days (pre and post Amazon), his family's move to Los Angeles, his work with startups, and the random sports cliche.
If you were hoping to read a narrative from a person who had a front-row seat to Bezos' brilliance, prepare to be disappointed. Rossman mostly had an arm length's view, and most of his citations revolve around what's publicly available.
Like other reviewers, you ultimately get the feeling that Rossman's words duplicate what's already well covered in popular press. The book feels re-hashed and hundreds of pages too long.
I'd recommending passing on this book. If you're looking for true, front-row seat insight to Amazon and Bezos' brilliance, Brad Stone's Everything Store is by far and away still the gold standard. I'd strongly recommend Stone's book.