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Showing 1-10 of 24 reviews(Verified Purchases). See all 28 reviews
on June 11, 2016
It is a comprehensive review of the topic and all aspects to consider in ...as the title says "Mapping Experiences" from customer journey maps and beyond. covers everything from how to write an project proposal for one to what software to use including collaborative software. My only criticism is that it is hard to see the examples in detail to fully understand. But in the end it is not about copying the examples, but how to create your own for what you need and all the choices and processes that go with defining what that is.
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on April 4, 2017
Very usefull guidence to the graphic organizers and mapping processes in business. A full variety of cases and visual diagrams for business and customer journey. I am fond of it when preparing new course Design management.
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on June 2, 2016
Excellent! No other resource provides such a thorough and thoughtful overview of the many kinds of experience maps and related visual models. I consider this the new bible of visual experience mapping. As someone who has been deep into both customer experience from a marketing perspective and UX research and design, I would recommend this to anyone in who wants to add these visual tools to their toolbox and actually understand when, where, how, for who, and why to use them. Highly recommended.
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VINE VOICEon December 29, 2016
This is the must-have guide for business analysts and project managers designing employee and customer experiences. It skips the laborious theories in many books, and jumps right into practical examples and exercises you can use with yoru team to assess and improve your processes.
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on August 25, 2016
This is a beautiful, informative, and dense book. Unique and very rich pictures/diagrams. It's a great evolution from the earlier story mapping books and articles. I'd recommend it to anyone who wants to do clearer and better requirements.
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on April 7, 2017
This has been extremely helpful.
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on December 14, 2016
I have worked a lot on diagrams as a business process engineer, system engineer, technology leader, operations executive and found this book amazing! Especially the first half, like many books the lessons are reiterated and illustrated with examples throughout and repeated through closure so that it doesn't just provide information, it teaches. Fantastic perspective, very customer facing and relative to engineering businesses that serve the customer. Outstanding recommendation for all people focused on the customer, especially chief customer officers, Business Process Re-engineering professionals and operational leaders.
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on October 19, 2016
Extremely helpful to our cross-functional team. Highly recommend for companies seeking ways to visualize processes, gaps, opportunities, experiences and more.
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on October 9, 2016
Comprehensive and clear in its examples. A joy too study the maps. Great inspiration for your next workshops and for your next poster.
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on October 2, 2016
Great book, very insightful....a great blueprint for learning how to map an experience. I highly recommend this book to all designers.
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