Top critical review
Enjoyable but wrong. The evidence shows that we cannot all be creative, just as we cannot all be 7 feet tall and play in the NBA
July 29, 2018
This is a very well-written book that tells us all what we want to hear. Namely, that we can all be Picasso, or at least be creative. The book is thoroughly enjoyable and the author seems convinced of his opinion. The problem is that having read over 100 peer-reviewed scientific articles on creativity, I can reveal that his opinion is not consistent with the facts. For example, he states there is no correlation between IQ and creativity at least for people of average intelligence and above. That is untrue. It's been shown that above an IQ of about 120 (meaning the smartest 10% of the population) there is no correlation. Below an IQ of 120, intelligence does correlate. This makes sense, you would need to be smarter than average to have an idea no-one else has ever thought of. He says that IQ does not correlate with success and again, the facts prove otherwise. IQ is the single greatest predictor of success.
What do we know about creativity? To be creative enough to have a breakthrough, you need an IQ of 120 or more plus the personality trait called "openness" in the big 5 personality test. That has been proven. This limits breakthrough creativity to about 5% of the population at most. People trying to sell you creativity training may be sincere but your money will be wasted. I wrote a short piece on this topic which includes a couple of references to articles proving what I just stated. This book is heavy on story and appeal but short on valid advice.