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on January 7, 2017
This book is amazing!
For several months I've been following Jason McDonald on YouTube and used some of the resources on his website. I was expectant that this book would be very helpful, and so far, it has been! This book is written in such a way that breaks SEO to a level that is not intimidating to beginners like me. SEO has been a complicated subject for me, but this book has empowered and encouraged me to pursue it and not give up.
There's an unending number of resources that Jason provides (not just in the book- but also linked to his website) and he gives plenty of examples to make things practical and easy to apply to your website. It's obvious that Jason is not only an expert in this field, but also that he cares about helping others master it too!
Thank you for writing and updating this book to 2017! I am grateful for you Jason McDonald!!
I encourage anyone to read this book. Undoubtedly, you will learn a lot!
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on December 23, 2016
I've actually had the opportunity to meet this man before and it's amazing how someone so kind and genuine can write a book like this. I would have expected it to be a true beginners guide but it goes beyond that. By explaining the basics of SEO and then ramping things up to allow you to gain a better understanding of why keywords and tags need to be done a certain way.

Thanks to this book and the one before it I was able to take my personal blog from thirty or so regular readers to over five thousand unique visitors a month. I would highly recommend this workbook to anyone who is seriously considering working online as a writer. Even if you're not a writer, you still need to get your product out there for the world to discover and this is the way to do it.
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on March 16, 2017
I ordered SEO Fitness Workbook 3 days ago.I also purchased the digital version which I got immediately. On the day I finished the digital version, the hard copy arrived. This book was written very well for people like me, a neophyte. Jason obviously understands the perplexing concepts of SEO and he breaks it down to the level of a 6th grader. I have many books on the subject and most of them left me with more questions that had no answers. Aside from a well written book, Dr. McDonald makes himself available to answer questions. I emailed him a question late at night and got my answer (clearly explained) within an hour! I thought to myself,"was he waiting for me to ask a question?" Look! If you are searching for the bible of SEO, Here It Is
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on January 2, 2017
SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google

Everything from A-Z is covered in this 2017 SEO Fitness Workbook to benefit your website. It is a workbook because there are work sheets in the book "TO DO." The work sheets give you a more hands on approach for learning SEO for your website.This is what I like about the 2017 SEO Fitness Workbook is the work sheets. You get down to the nitty gritty of SEO and really think about what your website and what you are doing with your business. You are getting an education in SEO with this workbook.

In the process of learning more about SEO, keywords, and links you will glean suggestions for your business that you may not have thought about had you not picked up the 2017 SEO Fitness Workbook to use. There are links in the workbook to use for watching videos in each chapter to understand better the process being explained.

The 2017 SEO Fitness Workbool covers Social Media. We all can use more understanding about Social Media! There is a separate book for Social Media that simply goes hand in hand with the SEO Fitness Workbook entitled "Social Media: 2017 Marketing Tools for Facebook, Twitter, LinkedIn, YouTube, Instagram & Beyond" to help with social media.

If you have a blog, you will enjoy the chapters on blogging and keywords to help you with the content of your blog. The 2017 SEO Fitness Workbook is a must have if you are serious about your online business for content, traffic and more! I highly recommend this SEO Fitness Workbook to everyone who has an online business!
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on February 16, 2017
A couple of years ago I was given the opportunity to assist in very small, startup business. So a website/eCommerce store was built, and the next step was to start getting customers to the store. Thousands of dollars were spent with companies that made the claim and had the references to show what they had done on campaigns before us. After two years of going through hell, our store was nowhere to be found.

While I was aware of SEO, I wasn't aware of the many steps that it takes to appear as a top listing on the major search engines. No more $ will be spent on outside consultants. This book will be our guide. This book provides the steps needed, the tools provided, along with video snippets to support the teacher. This book JUST MAKES SENSE!
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on May 25, 2017
I'm in a business where digital marketing is key to my success, but SEO has been hanging over me like a black cloud. How do you use keywords effectively? What are tags? What helps a site rank high on Google, what hurts it?

The list of questions goes on and on, but this book answers ALL of those. Not only that, but Jason McDonald does a great job of presenting it the way a that makes everything achievable instead of intimidating. The book comes with opportunities to acquire additional tools, and Jason has a library of videos that accompany what it taught in the book.

I'm no longer intimidated by SEO - now I'm looking forward to doing more it!
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on March 7, 2017
This book is unique, both in it's author and its style. You can tell right off the bat that this book is written by a teacher, and what sounds like a fun teacher who I would love to take a course under. When I purchased this book I also purchased two other similar books and began reading them all at the same time switching back and forth, I consistently found myself most excited when it was time to do another chapter in this particular book, Jason is very personable and so after a while it starts to sound like your reading a book a friend has written you. The book itself is also very unique in that it is a workbook, consequently it's a lot more engaging than you would expect from something like an SEO book. You can't read this book without a paper and pen, you just can't. I use this book personally as an independent hotelier in efforts to boost my SEO, I read and study a lot of different books to improve my business, quite honestly most business books are boring, and an SEO book you would expect to be extra boring, but I can honestly say this has been one of the most enjoyable books I have read for the better of my business.
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on June 1, 2017
I don't own a small business but I am a freelance writer, which means that I'm often doing writing work for websites that do care about SEO and I realized it was something I really needed to get a better understanding of.

This book uses a very approachable, easy to understand tone that keeps things simple (and occasionally humorous. Always nice to grin while trying to learn something!). It's just written in an extremely conversational style that I like. It also explains everything very thoroughly and goes into details when explaining concepts.

It is focused on small business owners and for the most part assumes and talks about you as if you are one. So for me, that did feel a little alienating, but it still had all the information that I needed and wanted.

I liked the to-do lists and assignments scattered throughout the book as its good practice for implementing the things you’ve just read, and for me, helped me to remember better what I was learning.

Probably not an issue in the print edition, but a lot of the images don't show up great in the Kindle addition and could use with being bigger.
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on May 5, 2017
I knew nothing about SEO before I got the SEO Fitness Handbook: 2017 Edition. I am starting a small publishing company and thought that SEO was only for the big companies. But I need all the free help I can get and people told me that I could get more sales if I learned about keywords and SEO. I was hesitant to even begin to learn about SEO because it seemed difficult with lots of jargon.

I was shocked when I read this book because for the very first time I could understand what an SEO is and how to use it. Yes, there is a lot to learn but this book (and videos) took me step-by-step through the process. One of video links in the book took me to a video that showed me how big companies use SEO on their webpage. Jason patiently explains how different big companies become the top Google hit. By seeing different companies and their different approaches, I finally began to understand how SEO could work for my very small business.

Jason clearly is an expert. To be honest, at first I felt confused by all the new terms. But the book and videos broke all these terms and concepts down to steps I can easily understand. I like this approach of having lots of layers of information. I can come back and get new ideas and strategies as my skills at using SEO expand.

This book is thorough, helpful and clear. I highly recommend it.
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on May 14, 2017
This is the second book that I have read by Jason McDonald and I have to say that he continues to impress me with his ability to break down complex ideas into simple do-able steps. SEO is essentially your free gateway to more customers and more sales because most people turn to Google first when they are looking for products, services, and companies. Using his 7 Steps to what he terms SEO Fitness he will be your coach and help you think about and build a successful strategy to get your business, blog, or non-profit to the top of the Google search list.
It’s another 240-page workbook but once again it is readable with lots of confidence building, encouragement, and practical hands-on advice. Plain English is spoken throughout and there is no Techtimidation which is what Jason calls jargon used by techies to intimidate the rest of us. His analogies are helpful, useful and often good for a laugh. They will keep you moving forward from building positive attitude to acquiring technical knowledge and finally getting to the place where you can do the work of implementation.
After you purchase the book don’t forget to register online so that you can easily access the videos, worksheets and clickable links to resources. The TODOs and worksheets will really help you fine tune your thinking so that you can effectively use the power of SEO to your benefit. Jason McDonald has come through with another book that will help all of us.
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