This is a fantastic book for anyone involved in sales, and magnify this for REALTORS®, mortgage professionals, and anyone else involved in real estate because the main characters in the book are from the real estate industry.
The book opens with us joining a REALTOR® circa 2010 who has been struggling with sales since the meltdown of 2008-2009. He's been invited to lunch to meet with a mortgage lender. He debates even going, but figures he might as well get a free lunch.
He meets with the most charming mortgage lender who seems to know every little detail about the staff in the restaurant from the hostess, to the server, to other patrons. She has lunch with our struggling REALTOR® and later asks him to attend an event that she thinks he may benefit from after hearing that he's been struggling.
Our struggling REALTOR® reluctantly attends the event which turns out to be one of those Tony Robbins-type of motivational events with a pitch at the end of hiring a coach. Our struggling REALTOR® is impressed when his mortgage lender friend from lunch is called up on the stage to provide a testimonial and he ultimately decides to hire a coach.
The rest of the book takes us step by step through a coaching program with our struggling REALTOR®. We learn about building personal relationships and the virtue of being servant-minded in approach. We learn about mining our database, grading our prospects, and remembering how to ask for the business.
We learn about the seven levels of communication structured as a pyramid with the highest level being face-to-face or what I like to call belly-to-belly communication. This is what it's all about in building personal relationships. People want to work with people who they know, like, and trust and what better way to do this than going belly-to-belly.
We watch an incredible transformation of our struggling REALTOR® into a confident person who starts putting others first and in doing so he finds himself again and regains the success he had prior to the real estate meltdown.
I picked this book up at the perfect time as we head into what is going to be a record year in real estate. It's a great reminder of what real estate professionals need to be doing to achieve success. It's a great reminder that it's all about "them" and not about "you." This book is a must-read for any REALTOR®, mortgage lender, or any other real estate professional. I highly recommend this one for any sales professional for that matter.
I was introduced to 7 Levels book about 4 years ago. At that time, I was struggling with how I was going to build my business. I wanted a business that was like me. One that was referral based and centered on doing good for others. To this day, I have read the book 5 times and I share the book in my office to agents that want an alternative to Cold calling. There is a way, and the strategies are in this book. Even after the 5th reading, I am continuing to find REAL strategies that will help me build a successful business I can be proud of. If I could have chosen 10 stars, I would have.
I truly wish I had this book when I first started my Real Estate business, as well as my network marketing business! If you are wildly successful in your business endeavors, by all means, continue what you are doing, it's obviously working for you. However, if you are looking to improve your customer relationships, your client base, or your business overall, do yourself a favor and read this book. I'm on my second go as a REALTOR and this time I'm pretty successful. This book is definitely one of the reasons why. Stop chasing clients who don't want to be chased. Instead, attract the clients want to work with you by applying the underlying principles taught by Michael Maher.
I read a lot of books, and most of the ones I choose to read, I love. But this book right here! This book right here though!! This book was nothing short of AMAZING! So amazing that I read it all in one day and I am getting ready to take my second pass through it to write down detailed notes. Granted, I was disappointed to learn that this was a fictitious story. I was thinking this was a memoir of an actual person the entire time up until I got to the end. The story wrapped up so perfectly that I thought to myself, there is no way this is a true story and lo and behold it wasn't. I am sure this was made clear somewhere in the beginning; I just missed it entirely.
With all that aside, this book is still fantastic and incredibly relevant to business professionals of all sorts. I am moving into Real Estate and this book will be my GO TO strategy for my business. I was already selling like this back when I was a sales consultant for artificial turf. But I wasn't doing it at the level explained in the book that is loaded with genius tactics, acronyms, strategies, and more. I think I could write a book on how great this book is.
My biggest love for the book is the catchphrase that I am not officially adopting to rid myself of procrastination forever. "Do It Now." I am definitely going to purchase the Do It Now wristband to remind myself that life waits for nobody. Whatever it takes to be successful, whatever needs to get done to accomplish my goals, I need to "Do it now."
I am interested in the products that they have for sale on the website. The 7 Levels action guide to the book is $500! Currently, that seems a bit steep for me. But given that the information in the $10 book version on Kindle could literally make my 6 figures in Real Estate I am pretty sure the action plan is worth the money. They don't do a great job in selling it though.
OMG, this book is soooo good! The best communication book I have read. Easy read too. Be sure and take notes while you read so you don't have to go back and do it! I had originally checked the book out from the library so I could not highlight it while I read it. I loved it so much I bought it!
This is the best book out for business people and business owners who want to build their business by referral. It shares a story of a realtor who changes their business model to build their whole business by referral. Very inspirational and life-changing. I recommend this book to real estate agents or business owners who want to build their business by referral. Michael Maher is the real deal!!!
"If I am not for myself, who will be for me? But if I am only for myself, what am I?" Pirke Avot Wisdom of Our Fathers 1:14. I think that this is really the underlying theme of this book. You MUST help yourself by following certain, specific steps and activities, however, by doing so, you may become successful beyond your dreams.
Simply speaking, what are these steps... stop being all about yourself. Think of others first. Help people, connect people, be there for people. Do the small, simple things for them that they may not even realize means a lot to them. Things like handwritten notes are a HUGE deal.
I can personally tell you that by reading this book and following the plan laid out within its pages, I have become so busy that I have hired an assistant and opened an office. I didn't get the book until December of 2011. The impact has been dramatic, drastic and immediate!
We are all in sales, whether we like it or not. Even the person who sits behind a desk and crunches numbers will eventually have to sell something or someone. By creating these relationships, you can make a huge impact on a person's life... and even your own!
The book was a gift for me, but I liked it so much I purchased a couple copies through AMAZON as gifts for others.
We had Michael on our podcast, The Entrepreneurs Library, to give a full run down of The Seven Levels of Communication. As an entrepreneur myself I believe this book is key for every entrepreneur. Stop thinking about it and GO READ THIS BOOK! If you would like to hear a review of the book from the author himself check out episode 38 on The EL podcast.
I really enjoy books on business, success, motivation, and especially real estate success. This was recommended to me be an agent who coaches real estate agents in my office. I got it and loved it. I have implemented many of the tips and am working on implementing the rest (Michael gives lots of ideas to implement in this book!). This book reads like a novel, so it's easy to follow along with. But when the steps to implement show up, they're clear and direct. I highly recommend this book also because it approaches business success in a different way than other books do. If you are tired of doing insanity (doing the same thing over and over and expecting different results), then get this book and do what it says to do. Enjoy your life and business when it dramatically changes!