Top positive review
Works perfectly - definitely the real thing!
Reviewed in the United States on February 28, 2016
This lightener works beautifully. I used it with Schwarzkopf Igora 20 volume. I have level 4-5 medium brown hair that's been previously colored with demi-permanent level 3 (3-0 schwarzkopf viviance - when I lightened it most of the visible previous color was gone). I highlighted my hair with foil, looking for an ombre effect. It lightened to around 7-10 (depending on saturation and where on the hair shaft it was) in about 30-40 minutes. I didn't use heat. No extreme brassiness, my hair now has rich auburn and honey tones. I didn't have to tone - I used to be a hairstylist and learned then that shocking the color out of your hair by using 30 or 40 volume and/or high heat might get it lighter faster, but will also give you very unnatural, brassy orange-yellow tones and most importantly, damage.
The one thing that I have a problem with is the packaging - it comes with a ridiculously huge scoop that creates a huge mess to remove from the can when you have any more than half of it full.
I no longer have a cosmetology license so I can't buy the product directly anymore. I'm always slightly concerned when ordering products like this from Amazon because I know they might not be the real thing, but with this one, I had worked with it for so long in the past, I knew that I would be able to tell just by opening and seeing and smelling the product if it was authentic. It's definitely 100% authentic. The seller was Dashing Beauty.