Amazon.com: Customer reviews: The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition
Skip to main content
.us
Delivering to Lebanon 66952 Update location
All
EN
Hello, sign in
Account & Lists
Returns & Orders
Cart
All
Holiday Deals Disability Customer Support Medical Care Groceries Best Sellers Amazon Basics Prime New Releases Registry Today's Deals Customer Service Music Books Fashion Amazon Home Pharmacy Gift Cards Works with Alexa Toys & Games Sell Coupons Find a Gift Luxury Stores Automotive Smart Home Beauty & Personal Care Computers Home Improvement Video Games Household, Health & Baby Care Pet Supplies
Join Prime today for deals

  • The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition
  • ›
  • Customer reviews

Customer reviews

4.6 out of 5 stars
4.6 out of 5
7,308 global ratings
5 star
74%
4 star
17%
3 star
6%
2 star
2%
1 star
2%
The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

byEliyahu M. Goldratt
Write a review
How customer reviews and ratings work

Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Learn more how customers reviews work on Amazon
See All Buying Options

Top positive review

Positive reviews›
Corbin Carlton
5.0 out of 5 starsBest Review, Chapters 1-30
Reviewed in the United States on April 9, 2022
The Goal, by Eliyahu M. Goldratt and Jeff Cox

Chapter 1

The plant is anchoring down the entire company.
Rogo has run the plant for 6 months and has 3 months to turn the plant around.
Rogo’s home life is stressful due to his lack of attention towards his family.
Bill indicated the plant has many inefficiencies.
Bill’s visit resulted in a master machinist quitting during an operation.
The master machinist quitting resulted in damage to the crucial NCX-10 machine.
Rogo blames Bill’s interference for the numerical control machine, NCX-10, being down.
Bill promised order 41427 will ship today, but it requires the NCX-10 to complete.

Chapter 2

Rogo comes home in the evening for a short dinner before returning to the plant.
Rogo forgot he had promised his wife a night in town.
Bearington is a decaying factory town losing a plant a year for over a decade.
The NCX-10 is repaired. First shift had been held over for overtime, against policy.
People are carrying parts one at a time and walking with them.
Individuals throughout the plant are being shifted to work on order 41427.
41427 shipping cost a machinist, repairs, overtime, and lost productivity.
Half the plant has already been laid off.
There are work-in-process issues causing inventory to stack up.
Rogo has an engineering degree and an MBA.
Rogo has become a stranger to his wife and kids.

Chapter 3

Rogo wakes up the next morning and daydreams on his way to work.
He ponders about a company wide meeting Peach is holding and what it's about.
Rogo wonders why Peach’s attitude has changed.
Rogo reminisces on the fun nights him and Peach had a few years ago.
As he walks in the corporate building he’s greeted by Nathan.
Nathan tells him about how the whole division is going to the chopping block.
He finally makes it to the conference room and sits down as Peach begins talking.
Rogo has a hard time paying attention during the meeting. His thoughts are racing.
Rogo looks for a pen in his suit jacket pocket but pulls out a cigar.
He begins to remember why he has that cigar.

Chapter 4

Rogo is still sitting in the meeting but still isn’t paying attention.
His train of thought goes to two weeks ago when he’s at O’Hare airport.
He’s at O’Hare because he’s headed to Houston for a robotics conference.
While he’s waiting for his flight, he runs into an old physicist professor, Jonah.
He begins chatting with Jonah about the productivity and efficiencies of Rogo’s plant.
Jonah is studying the science of manufacturing organizations
As they talk, Jonah understands Rogo’s plant problems and begins questioning Rogo.
Jonah warns Rogo that efficiency measurements are lying to him.
Jonah asks Rogo what he thinks productivity really is to define it.
Rogo thinks long and hard about the question of productivity.
He tells Jonah that it means he’s accomplishing something in terms of goals.
Jonah is late for his flight and they both run to the gate as they continue talking.
Jonah gives Rogo a cigar.
Productivity is the act of bringing a company closer to its goal.
Productivity is meaningless without a well defined goal.
At the aircraft door, Rogo asks Jonah what every company’s goal really is.
Rogo can’t understand the meaning of productivity until he knows what the goal is.

Chapter 5

Rogo snaps back to reality and remembers he’s still in the company meeting.
He still is not paying much attention and only hears a little of what is said.
Peach calls for a break and everyone leaves except Rogo.
Rogo thinks for a minute, gets up, and ditches the meeting.
He gets in his car and just drives for a while, contemplating what Jonah had said to him.
He gets hungry and stops off at a pizza joint before heading back to his plant.
Across the highway from the plant is a hill where Rogo parks his car and eats.
As he sits there he continues to think about what productivity and efficiency really mean.
He lists possible goals: quality, efficiency, productivity, technology, and sales.
He concludes the goal of a manufacturing organization must be to make money.

Chapter 6

Rogo walks into the plant and finds workers idle, relaxing and not working.
Rogo scolds their supervisor for allowing idle workers and demands they be active.
Even if those workers were producing, would they be making the company money?
Rogo sits with accountant Lou to discuss the company's goal.
Lou explains a relative measurement like ROI helps more than net profit.
Lou mentions cash flow is critical to any company's survival.
Lou agrees to help Rogo save the plant.
Rogo writes down 3 critical measurements: net profit, ROI, and cash flow.
Rogo writes down: the goal is to increase net profit, ROI, and cash flow.
Rogo calls Julie late at night and realizes he’s missed his postponed night with her.
Rogo thinks it difficult to teach connecting the plant’s operations to company evaluation.

Chapter 7

Rogo returns home late. His daughter gets all A's in her report card.
Rogo considers calling a headhunter but feels a responsibility to stay at the plant.
Rogo decides to find Jonah, the manufacturing scientist.

Chapter 8

Rogo gets swamped with meetings all day and forgets to find Jonah.
Rogo goes to his mother's to contact Jonah.
Jonah returns his call and agrees that The Goal of an organization is to make money.
How can Rogo know if his plant's internal evaluations really measure productivity?
Jonah has developed measurements which express The Goal for manufacturing.
Jonah's measurements are throughput, inventory, and operational expense.
Throughput is the rate at which the system generates money through sales.
Inventory is all the money the system has invested in purchasing things which it intends to sell.
Operational Expense is all the money the system spends in order to turn inventory into throughput.
The Goal must be expressed in terms of these measurements.
Jonah hangs up and Rogo sleeps at his mother’s house.

Chapter 9

Rogo awakes at 11 a.m. and calls his secretary for plant updates.
The CEO is coming to the plant next month to record a video.
Rogo leaves his mother’s house for his home to clean up.
Throughput, did the plant sell more products?
Inventory, did the plant’s inventories go down?
Operational Expense, did the plant layoff employees after adding robots?
The Goal: Increase Throughput while decreasing Inventory and Operational Expense.
At the plant, Rogo studies the effect adding robots has had on sales with the accountant.
Sales for the plant’s products are either flat or declining.
Requiring robots to operate at high efficency is causing inventory to pile up.
Inventory of unused parts is piling causing an increase in carrying costs.

Chapter 10

Throughput is the money coming in. Inventory is the money currently inside the system.
Operational Expense is the money we have to payout to make Throughput happen.
Rogo realizes that every part of the plant can be placed in the three measurements.
Rogo understands the robots have been counterproductive with respect to The Goal.
Rogo needs to create a plan to be productive towards The Goal so he calls Jonah again.
Rogo plans to leave for New York to meet Jonah at his hotel in the morning for breakfast.
Chapter 11

At home, Rogo’s wife is deeply upset by his recent behavior. He leaves for the airport.
Rogo and the manufacturing scientist meet, but he is too busy to be a consultant.
Rogo asks Jonah how much he is going to need to pay for Jonah’s help.
Jonah wants no pay if the plant folds. His compensation is to be part of the new profits.
Jonah says often pushing for high efficiencies can take us away from The Goal.
Jonah says a plant where everyone is always working is highly inefficient.
A balanced plant is where capacity of each resource is balanced with market demand.
The closer you come to a balanced plant, the closer you are to bankruptcy.
Jonah claims it is wrong to assume trimming capacity to balance with market demand will have no effect on throughput or inventory. Jonah has a mathematical proof showing when capacity is trimmed to market demand that throughput goes down and inventory goes up. More inventory increases carrying costs, an operational expense.
Dependent Events and Statistical Fluctuations when considered together explain this.
Rogo flies back home.

Chapter 12

Rogo questions his wife about where she stayed last night and who the kids stayed with.
Julie is lonely, feeling abandoned, and left for a night to vent to a friend.
Rogo explains he is always away from home because he is trying to support the family.
Rogo promises to spend more time with the family including the whole weekend.

Chapter 13

Rogo’s and son start off the weekend on a trail hike with a Boy Scouts troop.
He connects hiking to Jonah’s Dependent Events and Statistical Fluctuations.
The troop formed a line that is lengthening due to an accumulation of the fluctuations.
The troop’s line dependency limits higher fluctuations in regard to shortening the line.
Rogo conceptualizes a model of the troop’s line analogous to a manufacturing plant.
Throughput is Rogo’s walking rate since he is trailing the line.
Inventory is the distance between the line leader and Rogo at the rear.
Operational Expense is the energy the whole troop expends to progress down the trial.
Rogo’s throughput is influenced by the line’s slow statistical fluctuations accumulating.

Chapter 14

On the trial, on lunch break, Rogo conceptualizes a new model with bowls and matches.
Bowls are lined up and die rolls move matches from bowl to bowl until a final bowl.
Throughput is the speed matches come out the last bowl. Bowls: stages of production.
Inventory total matches in all the bowls at a given time.
Operational Expense is a hypothetical carrying cost for the total matches in bowls.
Input bowls had no issues. Bowls near outputs became swamped with inventory.
Chapter 15

Lunch ends and the hike resumes. The kid’s lineup with the fastest first.
Fat Herbie is in front of Rogo. Herbie constrains Rogo’s throughput.
Rogo stops the troop and flips it around so Herbie leads. The troop stays together.
Herbie is slowed by his heavy bag. The troop redistributes his load so he can go faster.
No longer burdened, Herbie speeds up. Throughput soars and inventory stays low.

Chapter 16

Rogo returns home finding his wife has left. She wrote him a short explanatory note.
Rogo calls Jane and Julie’s parents, but no one knows where she has gone.

Chapter 17

Rogo struggles to take care of the kids in the morning and get them to school.
Mr. Smyth is now Rogo’s boss and he demands 100 sub-assemblies by the end of day.
Rogo has a conference with his staff trying to explain his ideas from the hiking trip.
Rogo draws out a schedule plan for 100 sub-assemblies by day’s end using robots.
He’s confident Dependent Events and Statistical Fluctuations will prevent shipment.
The setup crew is late thus delaying the robot’s throughput. Rogo was right.

Chapter 18

Rogo returns home from work. Julie called their son, and she will be away for a while.
Rogo awakes to an easier morning with his mother’s assistance.
At work his team is ready to work towards The Goal after seeing it in-person yesterday.
A resource’s capacity cannot be measured in isolation, but where it is in the plant.
Rogo calls Jonah again. The whole staff gathers around the phone to listen.
Jonah tells Rogo he must differentiate between bottleneck and nonbottleneck resources.
Bottlenecks are resources whose capacity is less than or equal to demand placed on it.
Non-Bottlenecks are resources whose capacity is greater than demand placed on it.
Jonah insists they not balance capacity with demand, but flow of product with demand.
Bottlenecks should produce just under market demand in case the market drops.
The staff begins to group parts of the plant as work centers and look for bottlenecks.
It should be easy to spot a Bottleneck by looking for where inventory is piling up.
The NCX-10 is a bottleneck. It does the combined work of 3 old machines it replaced.
Another bottleneck is the Heat-treat that never runs full due to expeditors trying to ship.
The company lacks the funds to alleviate the bottlenecks by increasing their capacity.

Chapter 19

At home, Rogo eats and prepares to head to the airport to pick up Jonah.
Rogo gives Jonah the background on the plant as they leave the airport.
Jonah arrives insisting they must increase bottleneck capacity with hidden capacity.
They find the NCX-10 machine idle as its workers are on break.
Jonah tells them to negotiate with the union so that the NCX-10 is never idle.
They tell Jonah they lack the necessary old machines the NCX-10 replaced.
At the heat-treat, Jonah asks if there are vendors who can do the heat-treat work.
Jonah asks why the heat-treat is working on parts that don’t contribute to throughput.
Put Q.C. in front of bottlenecks so bottleneck time isn’t wasted working on bad parts.
Jonah stated it is more critical to check assumptions than calculations.
He also stated the capacity of the plant is equal to the capacity of the bottleneck.
“The actual cost per hour of a bottleneck resource is the total expense of the system divided by the number of hours the bottleneck produces.”
Bottleneck time is wasted if it is idle, working on defective parts, and working on unnecessary parts.
Bottleneck capacity can be increased by shifting processing to non-bottleneck resources or paying a vendor for processing.
Rogo goes home. He wakes up to eat breakfast. His wife had called the kids again.

Chapter 20

Jonah takes a cab to the airport. Rogo calls Julie's parents to discover she is there.
Julie doesn't want to come to the phone due to years of neglect.
The accountant determined only 80% of the products flow through the bottlenecks.
The staff agrees to follow through with Jonah's suggested changes.
QC moved in front of bottlenecks.
Bottlenecks processing now prioritizes the latest orders first.
Rogo goes to Julie's parents house and goes on a walk with Julie.

Chapter 21

Rogo asks Julie on a date.
90% of late orders have parts that flow through the bottleneck.
Rogo explains the situation to the union representative, but he isn't fully convinced.
Not all parts are available for the NCX-10. They make a system to prevent future issues.
Rogo explains to the plant Red tagged parts with lowest numbers are top priorities.
The union representative is understanding and agrees to the new policies.
Rogo picks Julie up at her parent’s home.

Chapter 22

The system modifications appear to have been successful, but they are insufficient.
Rogo wants to offload bottlenecks to other work units or an outside company.
Yellow tags are now to be used for post-bottleneck parts.
Bob brings in a machine to help support the NCX-10 bottleneck.

Chapter 23

Rogo reminisces about his date a few days ago that went well enough.
Heat-treat workers are reducing plant productivity by not understanding the plan.
Permanent workers are assigned to the bottleneck to prevent machine idle time.
Recalling laid-off workers isn’t an option. The best workers are placed on bottlenecks.
Non-bottleneck workers are transferred to the bottlenecks as needed.
A company across town takes on the plant’s remaining heat-treat work.
Rogo meets with the night shift foreman to review his innovations for heat-treatment.
Rogo decreases efficiency of some work groups to increase plant productivity.

Chapter 24

The staff celebrate a record productivity month. Rogo’s boss calls and does the same.
The staff get drunk and party all night. Stacy drops a drunk Rogo off at his home.
Julie has come back home to stay, but assumes the worst with Stacy so she drives off.
Increasing bottleneck throughput has led to new bottlenecks in the plant.
Stacy calls Julie to explain matters. Julie plans to return by Wednesday.

Chapter 25

Jonah again arrives at the plant from the airport. He and staff tour the issues in the plant.
Bottleneck feeders are prioritizing bottleneck Red parts and largely ignoring others.
Jonah explains keeping non-bottlenecks active creates excess inventory.
Constant use of non-bottlenecks is inefficient since they don’t contribute to throughput.
Jonah presents linear combinations of non-bottlenecks, Y, and bottlenecks, X.
X into Y, Y into X, X and Y into assembly, and X into A and Y into B.
In combination, these four building blocks can represent any manufacturing situation.
Activating non-bottlenecks beyond bottleneck capacity creates inventory, not throughput.
Activating a resource and utilizing a resource are not synonymous.
Utilizing a resource occurs when it moves the system towards The Goal.
We must not seek to optimize every resource in the system.

Chapter 26

Rogo brainstorms with his kids how to tie the bottlenecks to inventory releases.
The data analysts reviewed data suggesting two weeks is the bottleneck lead time.
The bottlenecks will determine the release of materials in the plant.
Payroll costs are the same for active and idle workers. Inventory ties up money.
Rogo and staff agree lower efficiencies are fine if productivity increases.

Chapter 27

May’s meeting of the plant managers begins. Rogo’s plant is the only one showing profit.
Peach tells Rogo good job. Rogo gets more praise from others.
Rogo doesn’t want to inform Peach of drastic changes for fear of a decision reversal.
Peach says he’ll keep the plant open if Rogo can deliver a fantastic month again.
Rogo leaves the meeting to spend time with Julie at her parents.
Rogo and Julie go for a walk. She has felt ignored because Rogo is obsessive.
Rogo tries to apply The Goal to his marriage with Julie, but she brushes it off.

Chapter 28

Rogo makes it home at sunset when Jonah calls. They discuss plant improvements.
Jonah suggests cutting batch sizes in half for non-bottleneck processes.
Queue Time, time a part waits on a resource to finish working on another part.
Setup, time a part spends waiting on a resource to prepare itself to work on the part.
Process Time, time the resource spends modifying the part making it more valuable.
Wait Time, time spent waiting on another part so they can be assembled together.
Queue and Wait times are high in the plant.
The Economical Batch Quantity (EBQ) formula has several flawed assumptions.
Half-sized batches reduce inventory’s cash flow pressure and speeds up flow of parts.
An hour saved at a non-bottleneck is a mirage.
Rogo meets with the marketing director to get additional orders made with customers.

Chapter 29

Rogo and Julie spend a night together, but Rogo wakes up very early.
The plant has mostly turned around due to the various implemented changes.
Measuring cost per part is artificially inflated due to direct labor with half-sized batches.
Rogo and the accountant decide to skew the numbers to reflect the last two months.
Marketing calls Rogo about a possible thousand units completed in two weeks.
Control modules are the unit’s constraint. Staff ponders cutting batches in half again.
The thousand unit job is purchased at 250 units per week for four weeks.

Chapter 30

The plant achieved 17% percent, ahead of the 15% agreed to with Peach.
Peach sets up a meeting at headquarters for Rogo’s plant to be evaluated.
The productivity manager came to the plant to shoot a video, but the robots were too idle.
The productivity manager sends an audit team to review the plant’s accounting.
The thousand unit order customer arrives by helicopter to shake everyone’s hand.
Helicopter customer increases his order from 1,000 to 10,000.
Rogo and Julie decide to set goals for their continued marriage.
Read more
38 people found this helpful

Top critical review

Critical reviews›
J. Edgar Mihelic, MA, MA, MBA
3.0 out of 5 starsStrong Foundation, Weak Structure
Reviewed in the United States on March 22, 2015
I haven't read that many business books. The ones I have are usually more poorly written than the economics books I read. I know that there is often a dedicated course in business writing in the academy, but in my experience, it isn't a focus of the program.

So when I was assigned a long business book as additional reading for my operations management class, I wasn't too jazzed. I was pleasantly surprised though, the Goal isn't that bad.

To talk about the Goal, I have to talk about the structure. It is a 330-page business novel. I had no sense on going in what a business novel would be like, and it is basically that, a novel with plot and characters.

The problem is that it is a didactic novel. That means it is teaching you something. And in that role, it is often very heavy handed. The plot is that Alex, the main character who we get to enjoy present tense first person narration though, has been promoted to be the plant manager of his hometown plant. It is not producing the profits that corporate would like to see. On top of that, the orders are late and they're always in a rush. So corporate comes down and gives Alex an ultimatum that you have three months to turn around the plant or we will look into closing it.

So what does Alex do? Thankfully, Alex meets an old physics teacher friend of his named Jonah, who happens to be an internationally famous business consultant. The problem here is that Jonah is always busy, so he can't handhold Alex to improve the plant. This device is here so that you as the reader and the character of Alex isn't told straight up what changes to make. You/Alex need to find from the stated principles to improve the plant. The whole thing is based on the idea of the Socratic dialogue where the teacher doesn't tell you anything but the educate is a coming to knowledge of the student. It's really heavy-handed, since the author mentions it in the introduction and also has a subplot where Alex's wife starts reading philosophy and they have a couple dialogue exposition-dump conversations.

Ultimately, Alex does come up with a process of improvement where he takes some of the old rules off the board and looks at defining the ultimate goal of the plant vis a vis the company and what he can do to help the plant meet those goals. He and his team identify bottlenecks in the plant, reimagine them, and the plant is a success. He is promoted to district manager at the end, and he and his team start to see how they could apply the more general principles they had determined to processes that are harder to define than movement of material in a plant. For me, the end was the weakest part because I work in service and I kept trying to figure out how this could apply to me in my job. I still haven't and I hope there was a sequel or something that applies the goal to a larger organization.

The general processes that Alex worked out by way of Jonah (who is a total stand-in for the author) are:
1) Identify the system's constraints
2) Decide how to exploit the system's constraints.
3) Subordinate everything else to the above decisions
4) Elevate the system's constraints
5) If in the previous steps, a constraint has been broken, go back to step 1, but do not allow inertia to cause a system constraint.

They sound like good general principles, and they work in the book. I do have some issues with the book and the idea though. First of all, the structure of the book feels entirely unnecessary. We as the reader have very little context for what the company Alex works for even makes. It is just some generalized manufacturing plant in a nameless town. That means the process described in the book cannot be fully trusted to have worked. I would like to see evidence-based material to prove that the process works. As it, it might as well be like the mystery writer who cannot really solve mysteries but just knows what he wants at the end so he can work backwards.
Second, the novel approach is just weird. It makes the book longer by three times than it could be to convey the same information. For example, there is a part in the book where the main character takes his son on a walk in the woods with the rest of the Boy Scout troop. The whole thing is just in there to illustrate that any process is only as strong as its weakest link or as fast as its slowest part. And it takes a long time to do so. The characters never really develop a secondary consideration. There's a whole subplot where Alex and his wife are fighting and she ends up moving out for a while and it is just ridiculous. As a reader of fiction, it is horrible. You don't know why these characters are in love in the first place and their reconciliation is unbelievable. It is also completely unnecessary for what Goldratt is trying to teach in his book. It just adds pages and I still never really cared about the characters.

Smaller things nagged as well. For example, what is it about the impetus to restructure the company? Do you need to be close to failure to rethink your processes? Alex only went ahead with it because he had nothing to lose. That gave him reason to change. If things are working well enough at work, why change, even if efficiencies can be found? Another is that this book has been around a while now. Are efficiencies still possible? Or does every generation of managers have to relearn the same general principle here? Further with the decline of manufacturing in the states to more labor-intensive countries, did the companies that embraced the goal succeed? There's no indication in the book of the real world, so that bugged me.

One last thing. Alex always refers to the cars he and his wife owns by their make. He has a Mazda, and she has an Accord. If he works in domestic manufacturing, why the heck does his family have two foreign cars?
Read more
11 people found this helpful

Sign in to filter reviews
Filtered by
1 starClear filter
117 total ratings, 26 with reviews

There was a problem filtering reviews right now. Please try again later.

From the United States

Mason H.
1.0 out of 5 stars One of the Most Dull and Non-Relatable Books Ever Written
Reviewed in the United States on March 4, 2021
Verified Purchase
I imagine that this book has only sold "Over 6 Million Copies!" as advertised on the cover due to unfortunate students needing it for required reading. Incredibly dull despite the hamfisted attempts at exciting the reader with inconsequential drivel and entwining a dry story about a factory of unknown production (they give it the name "Unico" and don't divulge any info on the product produced in an attempt to make it universally applicable) with a clumsy story about a boring workaholic and his needy wife and their generic children.

Each painful turning of the page had me wondering if this is how a past-his-prime boomer in a dead-end manufacturing management position sees his life right before his industry is rendered fully obsolete and he is forced into retirement.

I've read a lot of incredibly boring things in my pursuit of my MBA but I felt strongly enough about how bad this story was to log onto Amazon immediately after the last page to voice my dissatisfaction and resentment of the precious moments of my life wasted on this book. It was undoubtedly one of the least pleasant reading experiences I've ever had. If you are an instructor, please do your students a favor and have them read a summary instead of the actual book, and if you are reading this for yourself, I only have one question: why? 1/10, would not read again.
74 people found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


Alan
1.0 out of 5 stars "A" for effort "F" for content
Reviewed in the United States on March 25, 2015
Verified Purchase
If you want an entertaining read and your options are limited, this book gets the job done. However, if you want to learn about Goldratt's "Theory of Constraints", look elsewhere. In the latter case, I recommend Wikipedia & Youtube. Read a few articles. Watch a few videos. In less than an hour you'll get all everything stated in this book, and more. They might not be as "fun" to read / watch as the book, but you'll save yourself a great deal of time, you'll learn more and it costs nothing.

If you do feel compelled to read the book, I highly recommend skimming. A lot.

I get what the author sets out to do: to make a business book more digestible and less intimidating. For that, he should be commended; however, he failed at doing many other things. For example, from an information transfer perspective it fails miserably. There's a part of the story where the protagonist sits in a car and tires to figure out what the "goal" of his factory is. I like the idea, but, it's absurd to spend half a chapter doing that. As I read, what felt like endless prattle from the protagonist, I could actually feel myself getting more stupid.

It was dreadful.

I don't need 50 paragraphs and countless recursive questions to understand that the goal of his factory is to "make money" . The author could have gotten the same effect, teaching via questions vs giving answers, in a paragraph or two.

There're more examples of filler content I could refer to, but hey, if I just kept pulling more examples, I'd just be repeating myself. Which, unlike the author, I will not subject you to.
33 people found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


Alexander B.
1.0 out of 5 stars The product arrived fine but took forever, this is a book review
Reviewed in the United States on September 12, 2022
Verified Purchase
"The Goal" is full of racist microaggressions, model minority stereotypes, and body shaming. The business thinking behind the Theory of Constrains (TOC) was revolutionary, but the business world needs to move past the book as a means of learning it. TOC is taught as the default way of making production decisions in undergraduate managerial accounting and management classes because it has been over 30 years since its introduction. Quite frankly "The Goal" is plain bad from a literary perspective, an easy read for all the wrong reasons. Any business education has extracted what is relevant here, and it is not the generic cast of characters or contrived plot. Save yourself $30 and read the Wikipedia page for The Theory of Constraints, or head to YouTube if you would like it explained through examples. If you must read it for a class, search for it on YouTube, you're welcome and Godspeed.
5 people found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


Jaime
1.0 out of 5 stars A tedious look into misogynistic internal dialogue from the 80s
Reviewed in the United States on June 2, 2022
Verified Purchase
I'm shocked that this book has received such high ratings and disturbed that it's still being forced as required reading for graduate school business students. There is an endless amount of garbage mixed in around the underlying lessons about operations strategy.
A middle-aged plant manager describes the problems in his marriage, the 'boxom redhead' in the office, one man's hemorrhoid problems, continually refers to one child as "fat kid" (who later also gets the nickname "herpes") and I'm not even halfway through the book.
The example of "fat kid" leading the boy scout troop on a hike is used to emphasize the importance of prioritizing the slowest functioning process in an operation. While the book is memorable and I'm sure it might get laughs from a few boomers out there, the writing is wildly inappropriate for today's students and future business leaders.
4 people found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


DPMA
1.0 out of 5 stars Sexist, boring book that I couldn't even finish
Reviewed in the United States on May 7, 2022
Verified Purchase
The way the author tried to make you care about his personal life, when this is supposed to be a business book, is really awkward. And he's sexist with many comments about female co-workers and his own wife. Without giving away anything (not that anyone with good taste would care) the personal life examples were forced. I read about 2/3 of the book then decided it wasn't worth finishing. The points he makes in the first half are common sense logical thought process type things. The fact that he kept reaching out to that mentor guy was ridiculous.
3 people found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


N. Higgins
1.0 out of 5 stars Not at all what I expected and not worth the paper it's printed on
Reviewed in the United States on February 7, 2020
Verified Purchase
This is undoubtedly the worst attempt at a business book that I've ever read. The whole book is in narrative form which is dreary for a book which attempts to teach constraints theory. I only made it five chapters before I couldn't take any more, five chapters of dialogue and family drama and tripe. I was expecting a detailed non-fiction business book. I can't believe I wasted my money on this.
9 people found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


Matthew
1.0 out of 5 stars Good Information with Horrible Story
Reviewed in the United States on October 19, 2017
Verified Purchase
The information contained in this book regarding bottlenecks, dependent events, statistical fluctuations, etc., is interesting and applicable to careers beyond Operations Management. However, Goldratt combines this with the story of Alex's marital troubles which leads to over half the chapters being centered around a story no one reading this book cares about. If I wanted to read a novel, I would choose a better book written by a novelist. This could easily be distilled to 1/5 its length and any online summary should provide all the details contained therein.
9 people found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


T Family
1.0 out of 5 stars Not a Guide for How to Treat People
Reviewed in the United States on January 10, 2017
Verified Purchase
I hate this book. Probably the only book that I have started but didn't finish. Refers to a child as Fat as if it's his first name and is constantly used to determine the pace because he slows down the group. Labor associates are dehumanized; a female associate is referred to as "a buxom woman."
7 people found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


stacy
1.0 out of 5 stars Tsk Tsk.
Reviewed in the United States on May 16, 2015
Verified Purchase
Why do I have to get an account Amazon? I don't want an Audible account, I just want to download one book. This is a tactic used by telemarketers. You're better than this Amazon, just let me get an audiobook without a "free" trial and an app download. Shame on you.
One person found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


Charlotte Idowu
1.0 out of 5 stars Boring
Reviewed in the United States on July 6, 2020
Verified Purchase
Awful audio
One person found this helpful
Helpful
Report
    Showing 0 comments

There was a problem loading comments right now. Please try again later.


  • ←Previous page
  • Next page→

Questions? Get fast answers from reviewers

Ask
Please make sure that you are posting in the form of a question.
Please enter a question.

Need customer service?
‹ See all details for The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

Your recently viewed items and featured recommendations
›
View or edit your browsing history
After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in.

Back to top
Get to Know Us
  • Careers
  • Amazon Newsletter
  • About Amazon
  • Accessibility
  • Sustainability
  • Press Center
  • Investor Relations
  • Amazon Devices
  • Amazon Science
Make Money with Us
  • Start Selling with Amazon
  • Sell apps on Amazon
  • Supply to Amazon
  • Protect & Build Your Brand
  • Become an Affiliate
  • Become a Delivery Driver
  • Start a Package Delivery Business
  • Advertise Your Products
  • Self-Publish with Us
  • Host an Amazon Hub
  • ›See More Ways to Make Money
Amazon Payment Products
  • Amazon Visa
  • Amazon Store Card
  • Amazon Secured Card
  • Amazon Business Card
  • Shop with Points
  • Credit Card Marketplace
  • Reload Your Balance
  • Gift Cards
  • Amazon Currency Converter
Let Us Help You
  • Your Account
  • Your Orders
  • Shipping Rates & Policies
  • Amazon Prime
  • Returns & Replacements
  • Manage Your Content and Devices
  • Your Recalls and Product Safety Alerts
  • Help
English
United States
Amazon Music
Stream millions
of songs
Amazon Advertising
Find, attract, and
engage customers
6pm
Score deals
on fashion brands
AbeBooks
Books, art
& collectibles
ACX
Audiobook Publishing
Made Easy
Sell on Amazon
Start a Selling Account
Amazon Business
Everything For
Your Business
 
Amp
Host your own live radio show with
music you love
Amazon Fresh
Groceries & More
Right To Your Door
AmazonGlobal
Ship Orders
Internationally
Home Services
Experienced Pros
Happiness Guarantee
Amazon Web Services
Scalable Cloud
Computing Services
Audible
Listen to Books & Original
Audio Performances
Box Office Mojo
Find Movie
Box Office Data
 
Goodreads
Book reviews
& recommendations
IMDb
Movies, TV
& Celebrities
IMDbPro
Get Info Entertainment
Professionals Need
Kindle Direct Publishing
Indie Digital & Print Publishing
Made Easy
Amazon Photos
Unlimited Photo Storage
Free With Prime
Prime Video Direct
Video Distribution
Made Easy
Shopbop
Designer
Fashion Brands
 
Amazon Warehouse
Great Deals on
Quality Used Products
Whole Foods Market
America’s Healthiest
Grocery Store
Woot!
Deals and
Shenanigans
Zappos
Shoes &
Clothing
Ring
Smart Home
Security Systems
eero WiFi
Stream 4K Video
in Every Room
Blink
Smart Security
for Every Home
 
  Neighbors App
Real-Time Crime
& Safety Alerts
Amazon Subscription Boxes
Top subscription boxes – right to your door
PillPack
Pharmacy Simplified
Amazon Renewed
Like-new products
you can trust
   
  • Conditions of Use
  • Privacy Notice
  • Your Ads Privacy Choices
© 1996-2023, Amazon.com, Inc. or its affiliates