on September 18, 2016
The #1 takeaway I got from this book? Have something of value to offer your recipient when doing a cold outreach. In other words, if you're going to email someone because you want a favor, you'll make it easier for them to say "yes" to your request if you've already improved their life/business in some way. Those of you who've read Robert Cialdini's book "Influence," will recognize this as reciprocity.
Case in point... let's say I wanted to get in touch with an author here on Amazon. Maybe I wanted to interview that person for my website. I'd first buy the persons book. Then I'd leave a glowing (detailed) 5 star review. Then I'd sign up for that person's email list. Upon emailing that person, I'd mention the exact review I left on Amazon and then I'd ask for my favor. A little 'reciprocity-through-flattery' can open many doors.
I think we all have to remember it's the little things that count. That's what makes this little book dangerous in the right hands.
on November 13, 2015
This is again - a rare example of well written book.
- The concept is simple, but very essential in today's world
- The approach is indismissable
- The methods provided in this book are simple and readily usable
- Each mail box hack is deep in use and well used by the author before sighting here
- Ask me, each of the facility the author provides is new to me - and my friends who got introduced to this..
- Filing, arranging and even bulk mailing might become very easy through this book
- A high quality material
- Very importantly, by 'not' reading this book, there is much to lose.
Don't miss this