A short book (99 pages) with a lot of information. There are a lot of links to some expensive software (but a lot seem to have free trials, so you could use it to analyze your website) that are supposed to help your SEO ranking. There are also some pertinent questions to help you see what your goals should be. I'm not a SEO expert, but I think some of the things discussed in the book may no longer be favored by Google. However, there is a lot of information, worksheets, etc. that could be really helpful. Using this book, and reading a few articles on the latest Google algorithms should help someone trying to improve their Google ranking. Someone constantly creating new products and websites would probably find investing in some of the software a good investment. For someone like me with a single brick & mortar retail store, probably, not, but I'm going to try the free trial and get an analysis of my website.
I have been trying really hard to make my business website known. However, I have always had problems with SEO. This well-written book taught me how to attract visitors to my website and bring more exposure. I recommend this guide for beginners like myself because it is easy to understand. I really liked the list with the most successful social media sites. I also discovered that I was doing some big mistakes before.