Top critical review
Not only impossible, it also exploits the naivety of its target audience
November 19, 2015
This book's title is very misleading. Not only is this impossible to " Use a Landing Page To Launch Your Lean Startup In One Day", it also exploits the naivety of its target audience. The book is aimed at new business and the once "still haven’t made any money yet, particularly in technology or in business-to-business". This says it all, just another ...
It is also very vague on specific to do's. It would have benefited from lots of examples. It sometimes borders on triviality, e.g. know your customers etc. The author's main idea is to find out what sells by comparing the click through rates of different ads to different landing pages, selling products not even existing yet.