Amazon.com: Customer reviews: High-Hanging Fruit: Build Something Great by Going Where No One Else WIll

Top positive review

A totally biased review from Mark's MOM

Reviewed in the United States on July 26, 2016

When Mark said that he was going to write a book about starting ZICO, I thought, well that's great, but it is not going to interest the average reader. I I was totally wrong. This book is not only about all the struggles and conflicts that Mark, and his wife Maura, went through to bring this very unconventional beverage to market, it is about the open and honest conversations these two had to clarify their goals and objectives, based on their shared values and their desire to start a business that they could both embrace with "passion". These are life lessons that can benefit everyone.
Not only is this story well written, but it is a page turner at times. Even though I knew the outcome, I was totally engrossed in the battle that Mark had to wage with the "Big Beverage Guys" and very impressed that he had the courage to stand up for what he believed in. And there is another sub-text to this book. Mark wants to encourage young entrepreneurs to reach higher than the bottom line. He believes that if they remain true to their core values, they can be successful and bring about social change. Mark and Maura are living out this message..

15 people found this helpful

Top critical review

Critical reviews›

Boring business book

Reviewed in the United States on May 28, 2022

This is the story of how a man gets rich selling coconut water. To be honest I found it pretty boring and it could have been condensed into one chapter. There is very little inspiration in it, the best being some Steven Covey wisdom about prioritising daily goals. It’s like a slow burn action movie without any action!

102 total ratings, 39 with reviews

There was a problem filtering reviews right now. Please try again later.

From the United States

Pat Rampolla

A totally biased review from Mark's MOM

Reviewed in the United States on July 26, 2016

Verified Purchase

15 people found this helpful

Helpful

Carlos Davila Jr

An amazing book about Mark Rampolla about his creation of Zico ...

Reviewed in the United States on October 17, 2016

Verified Purchase

An amazing book about Mark Rampolla about his creation of Zico Coconut Water 🌴.

Mark shares his story about working as a President for International Paper in San Salvador, living with his wife and 2 children. They made a lot of money. But with his service in the peace corps and love for helping others. He founded coconuts as his inspiration and a niche to start a potential coconut water business.

He left his job as president in the early 2000's and move to New York/ New Jersey to start his creation of Zico Coconut water. Health drinks were slowly at the rise in the U.S as more people wanted to become more health conscious. What I really love about this book is the story of becoming an entrepreneur. Reading about the struggles, happiness, and opportunities when running a business. It is not easy at all! If you learn from your mistakes, seek opportunities and never quit. You can eventually lead to the level of success!

Helpful

Patrick Van Pelt

Business Classic

Reviewed in the United States on July 20, 2016

Verified Purchase

Mark Rampolla's debut book, High Hanging Fruit, follows in the tradition of great business classics. As such, it deserves a place in physical and virtual libraries. Highly readable, Mark Rampolla delivers the inside story of ZICO in a truly intimate, revealing, insightful, and compelling manner. With High Hanging Fruit, not to mention the ZICO brand, Rampolla sounds a clarion call towards the commitments of creativity, innovation, and leadership. Buy this book for the entrepreneur in you or the entrepreneurs in your life. Read it with an ice cold ZICO and savor this fresh business classic by Mark Rampolla.

4 people found this helpful

Helpful

Karsten

Great for CPG Entrepreneurs

Reviewed in the United States on July 20, 2016

Verified Purchase

As a founder and President of a startup beverage company I pre-ordered this book at the recommendation of another CPG entrepreneur. As soon as I picked it up, I could not put it down as it is a true representation of the trials and tribulations of a small consumer brand in the hyper-competitive beverage space. Although my company is still in the "Give Until it Hurts" stage, the book gave great perspective that any entrepreneur would gain from.

Karsten Idsal
Co-Founder and President
Hapi Drinks, Inc.

2 people found this helpful

Helpful

Boring business book

Reviewed in the United States on May 28, 2022

Verified Purchase

Helpful

Jai

Encouraging read for the Mindful Entrepreneur

Reviewed in the United States on November 20, 2017

Verified Purchase

Excellent read that provides a glimpse into the world of wellness-centered entrepreneurialism. I found invaluable insights towards many aspects of the product development and distribution process, etc and felt encouraged by the author. Mark's way of thinking is commendable for how he and his wife set up the brand, the company, and what it stands for. Zico is a great role model for other brands to learn from.

One person found this helpful

Helpful

dtcolina

I absolutely loved this book and finished it in one sitting

Reviewed in the United States on September 25, 2017

Verified Purchase

I absolutely loved this book and finished it in one sitting. Mark provides an unfiltered, personal, and behind-the-scenes look into what it takes for a CPG company to be successful. As someone in a leadership position at a beverage startup myself, I'd make this required reading for anyone running or considering launching a CPG brand.

One person found this helpful

Helpful

Ingrid B.

Page turner for entrepreneurs

Reviewed in the United States on October 11, 2017

Verified Purchase

I'm an entrepreneur at heart and I love books like this one! If you are like me, you will find this to be a page turner. It's inspiring and insightful. I've had the pleasure of meeting the Rampolla family and I was so impressed with their humble sincerity.

Helpful

Francisco L.

Great insights

Reviewed in the United States on September 3, 2016

Verified Purchase

Well written, it gives great uncommon insights on the road to build what we all want to build when we start a business in this beverage world. After reading this book, you realize the author deserved it and make you question yourself if you have what it takes to do it too.

One person found this helpful

Helpful

Chris

Outstanding for entrepreneurs

Reviewed in the United States on September 22, 2019

Verified Purchase

As an entrepreneur with a fast growing business I found everything about this book outstanding. The story, the lessons, the aspirations - highly recommended

One person found this helpful

Helpful

Questions? Get fast answers from reviewers

Need customer service?

‹ See all details for High-Hanging Fruit: Build Something Great by Going Where No One Else...

5 star
4 star
3 star
2 star
1 star

High-Hanging Fruit: Build Something Great by Going Where No One Else...

›

Customer reviews

Customer reviews

High-Hanging Fruit: Build Something Great by Going Where No One Else WIll

Top positive review

Top critical review

There was a problem filtering reviews right now. Please try again later.

From the United States

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

Questions? Get fast answers from reviewers

High-Hanging Fruit: Build Something Great by Going Where No One Else... › Customer reviews

Customer reviews

High-Hanging Fruit: Build Something Great by Going Where No One Else WIll

Top positive review

Top critical review

There was a problem filtering reviews right now. Please try again later.

From the United States

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

There was a problem loading comments right now. Please try again later.

Questions? Get fast answers from reviewers

High-Hanging Fruit: Build Something Great by Going Where No One Else...

›

Customer reviews