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on July 31, 2017
I think the concepts for the business model might be good. But this book is so poorly designed I'm having a very hard time reading it. I'm a graphic designer, and my work includes book design, and I love an interestingly designed book. But fun design should always take a back seat to readability. I'm not sure why they felt the need to make the type so small, and so low contrast, and on glossy paper. The design choices are really interfering with readers getting full value out of the book.

I only remember one book that I had trouble reading - a novel that had page after page of italic text. I'm not ready for large type books, but the design of this one is ridiculous.
12 people found this helpful
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on February 4, 2018
The "Kindle" version of this book cannot be read on Kindle device or the browser-based Kindle Cloud Reader. It can only be read on a PC using the Kindle application. I recommend purchasing a printed version instead of the Kindle version.
16 people found this helpful
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on June 15, 2018
It looks like a middle school art class decided to design a book. Tiny font with lots of big open spaces on every page. Some pages are white, some black, some blue. You have to read the table of contents to decipher the meaning. Why not just use a header? Different fonts that seem randomly placed. 4-color graphics that don't provide any information at all, just for decoration. There was some good information in this book, but it makes you work too hard to find it. Like trying to find pearls of wisdom in a cartoon. Thanks Amazon for your generous return policy. This one's going back.
2 people found this helpful
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on August 6, 2018
This is an amazing book. It is very well crafted. Full of well thought diagrams that helps you develop a real modern business plan from scratch, or evaluate an ongoing business.

I plan to use its content in my university classes next term, because the methodology developed in the book is concise and complete for the XXI century.

I will also use its methodology in business, in order to evaluate, reevaluate and develop new business propositions.

I recommend this reading to everyone interested in enterprises big or small. It works for individuals, for government agencies, for non profit enterprises and for old fashioned businesses.
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on January 13, 2013
[1] How I Heard About The Book...
Mike Rhodes [...]] was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

 was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

Business Model You: A One-Page Method For Reinventing Your Career
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

[7] What Was Missing ...

I think the book could have used a little more depth when it came to examples and case studies... It's got a lot, don't get me wrong, but I think they could have gone a little deeper in places.
7 people found this helpful
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on March 5, 2017
Another book that is an essential read for entrepreneurs and established business owners. The Business Model Canvas is a great tool to bring all of the basic elements for a business together. Good for planning and good for troubleshooting.
3 people found this helpful
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VINE VOICEon August 15, 2014
The book uses a great layout, great illustrations, pictures and interesting graphs and contrasts. It also is easy to read and understand. The toolkit provided within the pages will serve the entrepreneur well in helping organize and sort through what is a very challenging component of business plan development - the conceptualization of the model itself.

The book falls short of a fifth star largely because it lacks the type of specific case studies and examples that I would have liked to see. The Canvas that is used as the framework for analysis and development is powerful, but also general in nature. The "how" through example would provide some breadcrumbs for the user to better apply the tools and organize the approach.

Having said that, the methodology is strong, the tools unique and powerful, and the book eminently readable and useful.
2 people found this helpful
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VINE VOICEon August 6, 2011
I've used the business model template from this book more times than I can count, on everything from small projects to new start-ups. I work more in the world of the former and, while that's not what this is made for, it makes a lot of sense to think of new products and services as whole new business models.

A lot of people really like the garish layout of this book, with page after page of photos that aren't content, but serve as wallpaper for the written and illustrated content. This is an approach that many people greatly enjoy and has no doubt contributed to the book's success. From an information design standpoint its a travesty, making the book very difficult to read.

The information herein is incredibly useful, despite the horrid design and the book's odd dimensions which serve the sole purpose of catering to the wallpaper and not the content. But if you can filter out the wallpaper you'll find a lot of very good information in here which can be creatively applied to create, streamline, or sanity-check any business model.
8 people found this helpful
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on November 28, 2010
If you are going to read one business book on design, innovation and business models this is the one. I plan to give a copy to each of my adult kids.

Business Model Generation brings together a simple but compelling framework for organizing business models with a wide range of frameworks and techniques from stragegy and design thinking. It includes important ideas around multi-sided platforms (two-sided markets for you economists), applications of design thinking, scenario plannning ... It is a powerful integration of these ideas, one that most people will be able to act on. The book also has an excellent website at [...] and the collaborative approach to authoring and validating the book is fascinating - some 470 people from around the world contributed to the book.

I read this in parallel with Cory Doctorow's new novel MakersMakers and the two books riff off each other in interesting ways (the fictional company Kodacell could be seen as a scaling of the business model generation method). It is worth thinking about what happens in Makers while imaginging new business models.

I do have some questions about the book, and a few reservations.

Why no index? In a book like this an index is necessary, and the designers could have used this as an opportunity to innovate a visual index, perhaps using mind mapping.

The design. I have long been advocating this kind of visual design for business books. Reading this one I had some reservations. The book is influenced by PowerPoint and web design and has some of the weaknesses, see The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition. I had to work hard to integrate the information and ideas in the book into a story. I am glad that the authors and designers took the approach they did, but this approach to books needs a lot more work before we really understand how to use it.

Depth and originality. There is little that is new here. What is powerful is the way in which so many current ideas are integrated. I am not an expert in all of these areas, but where I do have some deep knowledge, pricing for example, I found the content thin and in some ways misleading. For example, there is no discussion of value-based pricing and the role it plays in driving differentiation. See Strategy and Tactics of Pricing, The (5th Edition) (Alternative eText Formats). I also thought that the treatment of design thinking smacked too much of received wisdom and did not question or innovate on the paradigm (I know, that is not the purpose of the book).

The book is a bit weak on execution, and I am hoping that the website will be a place to track how people are using the business model generation approach and what experiences they have with business model execution.

But I expect to come back to this book and to use it in my own companies and in coaching others. So, despite my reservations, six stars!
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on February 15, 2018
I utilize this book in teaching undergraduate studies in entrepreneurship at a business university. It is clearly written, easy to follow and extremely valuable to the user. Since I purchased over nine years ago, it has been picked up and is now published by Wiley. I bought and began to use before they had a major publishing house. Every business and every business owner has to have a value proposition to create differentiation. The business model canvas can be used to vet a new concept/idea, affirm a businesses existing model or to help in making adjustments to your business model.
One person found this helpful
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