I'm Afraid Debbie From Marketing Has Left for the Day: How to Use...
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4.1 out of 5

26 global ratings

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I'm Afraid Debbie From Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World

byMorten Münster

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26 total ratings, 4 with reviews

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From the United States

Wessel Pretorius

Great book

Reviewed in the United States on July 30, 2022

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Thoughtful, simple, to the point, understandable. This is simply put, a great piece of work, done by a person who understands the domain. Well done. I am looking forward to reading much more of the author's work.

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Sten Vesterli

A good introduction to behavioral design.

Reviewed in the United States on January 20, 2020

Accessible and illustrated with real-life case stories, this book provides a good introduction to the art of implementing lasting change in the real world - also known as "behavioral design." If you've read the source material (Kahnemann, Duhigg, Chip & Dan Heath, Gilbert, Gawande), there will be little new information, but this book turns it into actionable advice. Recommended.

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From other countries

Mick Stockton

Great Book on Application of Behavioral economics

Reviewed in the United Kingdom on October 3, 2023

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There are so man y books out there on the theories behind behavioral economics and psychology, but not many that show how to implement this in practice. the author is ex Hyper Island so obviously knows their stuff. Some of the examples of how to put this into practice lack a lot of detail and make some assumptions for the sake of brevity, but its a great read non the less, its just a shame the title is so bad - I nearly missed it altogether and it really is a fantastic book. I am sure the title is relevant. There is an explanation in the introduction, but I pretty much forgot it straight away, so I'm not sure it works for it, but I really recommend this book. I started underlining pages for reference and ended up marking every page. The design is also beautiful.

Martina Daute

Good book

Reviewed in Germany on October 21, 2023

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Really enjoyed reading the book. I especially liked the different examples how work/tasks can be designed to be easier

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