Top positive review
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181 pages of content awesomeness.
on July 22, 2011
In her own words, Kristina Halvorson says "This book is an introduction to the emerging practice of content strategy." And that's what this fine piece of work is.
Halvorson lays out why content is important (with an emphasis on text), how to evaluate your existing content (because your current content probably sucks), how to create your web content (with a legit process for getting it done), and how to govern (a better word for manage) your web content.
A pretty web interface means nothing without useful, creative, interesting content. Content Strategy for the Web is a welcome complement to books that are all about design, design, design, because Halvorson puts the focus on where it should be in the first place: content.
This short-chock-full-of-quality-information-you'll-refer-back-to-later book is perfect for designers who don't care about words but need to, content creators who want to be reminded that what you do matters (and grow your knowledge at the same time!), and small business owners who need an intro to the who/what/where/when/why/how of content strategy for the web.
Oh so recommended.