Retailers will ignore this book at their peril. In today's multi-screen economy, brands must focus on creating seamless experiences for consumers to follow on their path to purchase. Wherever a customer first experiences your brand, they must be able to flexibly move from screen to screen (from phone to tablet to computer to television, and any combination thereof) without experiencing broken links, having to re-authenticate or refill their shopping cart. Gary provides actionable steps for retailers to employ to avoid being Slow Stores. A highly recommended read!