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Customer Review

on December 7, 2011
Please know that I am biased. Julien and I wrote Trust Agents together, and we are writing another book due in 2012 together. But if you are willing to accept that I'll write this review for you, the reader, and not on behalf of Julien, my friend, then we can get along. Otherwise, skip and read what others will say.

The Flinch is a book of action. As such, I'm skeptical that you, the reader, will actually do the actions that Julien recommends, even though that's the big reason to read a book like this. But, let's say for a moment that you DO step into the icy cold shower or throw your coffee mug to the ground. Let's say that you DO learn what it means to take on the difficult work of reprogramming some behaviors that have been with you since you were a child. The rewards are phenomenal.

This book is brief. It is also free. But neither detail means that it's an "easy" read. Julien Smith is essentially challenging you to change your perceptions, alter your habits and reflexes, and then reap the rewards of doing this. It's a book that will push you to be brave. It's a book that challenges you to be more honest. It's a book that, if executed, will give you a chance at pushing ahead of those around you because you'll be facing everything with a much more open stance.

Please prove me wrong. Please do the work. Please dare to attack your behaviors and embrace the flinch.
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