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Customer Review

17 of 17 people found the following review helpful
5.0 out of 5 stars Excellent book for people trying to be part of the green solution, August 30, 2011
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This review is from: Eco-Fads: How the Rise of Trendy Environmentalism Is Harming the Environment (Hardcover)
Great book!

Todd's basic claim is that the environment is too important for us to waste resources and money on ideas that don't actually work. He cites many examples, mainly from the Pacific Northwest, where good intention was high but results were low. Money that we spend on ineffective policy is money that we don't have to spend on effective plans. So getting caught up in fashionable, but wasteful, environment trends actually harms the environment by distracting us from making real progress.

Todd does a great job approaching a controversial topic in a honest way. He explains why well-intentioned and reasonable people may believe an eco-fad. He specifically looks at why Politicians, Businesses, Scientists, and Media would each succumb to eco-fads and identifies popular eco-fads in forestry, climate, and energy.

Todd's book champions accountability as a critical leg for any environmental program. One example from the book that jumps out at me was the green school initiatives in the Seattle area. The original claim was that the schools spent more money with the goal to be 30% more efficient, and afterwards we found they were actually less efficient. He argues the "green" choice is to redirect those funds to environment programs that actually are effective. What impressed me about the book was that Todd doesn't just cite the stat and leave, but actually explains why they ended up being less efficient and includes his conversations with proponents of the initiative. You really get a comprehensive understanding.

He also recognizes that not all environmental and energy policies are eco-fads and talks about positive solutions.

This is an excellent read for anybody trying to understand the environmental issues better and looking for how they can effectively be part of the solution.
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Showing 1-1 of 1 posts in this discussion
Initial post: Apr 1, 2013, 4:17:26 PM PDT
Concur.

Thank you for all of your effort in writing your review.
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