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Customer Review

on February 26, 2004
I am not sure what book others read, but this book was aweful. It is unfortunate because the concept is interesting. The execution, however, is best described as a literary train wreck.
Afer reviewing this book and looking at these reviews, I think that the author/publisher, applied some of the concepts in the book to mis-lead people looking for real reviews.
One of the concepts discussed in the book is to pay people to spead your idea/virus, so that others will become interested, purchase your product. There is clearly a disconnect between many of these reviews and the actual execution of the book itself. In fact, I have never seen such a huge disconnect. I find it difficult to believe that it is only a matter of a difference of opinion based on my experiences with other reviews.
Not only is it poorly organized, but the information presented as fact is sometimes clearly wrong (referencing the Prius example used in the book) and recommendations are taken out of context. Proposing solutions without framing them in real-world business context (that is factually accurate) is worthless. Answers work ONLY in the context in which they are applied.
I would strongly recommend that you don't buy this book or waste the time to read it. Far better books are on the market dealing with marketing solutions.
(This is my first review. I decided to write it to counter some of the oddly positive reviews written by others. If you read these reviews, you will have a better understanding of what the author is trying to say. Some of the reviewers have completed a better, more efficient explanation of the concept in less than 1000 words than the author could do in an entire book.)
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Product Details

4.2 out of 5 stars
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