I am a pretty avid fan of Gregg Easterbrook's writing for Slate and now ESPN. I bought this book expecting it to be of the same quality as the columns. Quite honestly, I would have settled for simply the material given in the columns with no improvement. Instead this book takes same material that is so interesting in the columns (the importance of fake kicks, proper sideline attire for cold weather, unusual college mascots) and presents them so quickly that they lose both their humor and informativeness. Part of the problem is that Easterbrook's observations seem much keener in the column, applied to last weekend's games, but I think Easterbrook still could have written a much better book, and I hope he does.