I first heard of Holiday while attending a book marketing event in Napa, California.
First impressions,
1. the guy is smart, scary smart, and when it comes to marketing, simply brilliant. 2. the STORIES he told us were scary, really scary, but also incredibly eye-opening. 3. the stories were also very very funny. 4. the guy is YOUNG. See impression number 1. "Whiz Kid" is the best label I can think to give him.
After the event I began to follow Holiday online, and pre ordered this book for Kindle release. I began reading it when it popped onto my kindle here in Spain earlier this morning. (Being on EST plus 6 has its moments!)
I read fast, and am almost through, here is what I think of this book, in one line.
"Eye Opening and Humorous Account from the WHIZ KID himself"
Ryan Holiday is a marketing genius, he also has seen and created some incredible stories. I care about blogging, marketing, and the bullshit that goes on with the media, for anyone else who does, you MUST read this book.
But even if you care about none of those things, I recommend that you read this book - the stories are rippers and conversation starters and you will have ammo to burn for your next 50 dinner parties.