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Customer Review

on December 7, 2008
I was excited when I purchased this book. I have read numerous titles in this genre, like Blink, Predictably Irrational, Influence, etc., and I was looking forward to more ineresting insights and anecdotes.

Unfortunately, almost the entire book has been covered (in more detail) by the books mentioned above.

I felt like I was reading a cliff's notes version of these previous works, with dumber (but warm!) authors.

If the book was just a regurgitation, I would let it slide. But, in some cases, the authors miss the point entirely.

For instance, when they are discussing the placebo effect, they mention the fact that "Prozac had about the same theapeutic effect" as a placebo (page 97).

They continue that although "the SSRI drugs are clinically ineffective, psychiatrists nevertheless kept diagnosing and prescribing. Once even the most seasoned professionals begin diagnosing, it's very hard to stop." (page 97 cont).

With a wave of the hand, the effectiveness of Prozac is disproven.

Or is it?

If these guys had bothered to read "13 Things That Dont Make Sense" by Michael Brooks, they might have uncovered the REALLY INTERESTING THING about Prozac and the placebo effect.

But no, instead they choose to become examples of the very diagnostic bias that they advocate against.

This is one example. There are many, many more.

Sorry guys... you seem like nice fellows. But c'mon... if you are going to write a book, at least write one I haven't read before.

For any of the readers out there interested in original work, I recommend passing on this one and checking out some of these titles. They are MUCH better:

Influence: The Psychology of Persuasion (Collins Business Essentials)

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Blink: The Power of Thinking Without Thinking

13 Things That Don't Make Sense: The Most Baffling Scientific Mysteries of Our Time
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