I like this watch because it is very comfortable to wear, easy to read, lightweight and durable. Its a cute color of pink too. I do alot of heavy duty cleaning at a cat rescue so this watch has held up nicely. I am ordering another for my Mother in Law, she tried my watch on and really liked it. Go figure, it was cheaper to buy it here on Amazon then it was when I bought it awhile back at Sears in the mall.