Industrial Deals HPC Best Books of the Year Holiday Dress Guide nav_sap_plcc_ascpsc For a limited time. 3 months for $0.99. Amazon Music Unlimited. New subscribers only. Terms and conditions apply. Electronics Gift Guide $54.99 for a limited time only Handmade Last Minute Gifts Home and Garden Book a house cleaner for 2 or more hours on Amazon JCVJ JCVJ JCVJ  All-new Echo Save $10 on Fire 7. Limited-time offer. $20 off Kindle Paperwhite GNO Shop Now HTL17_gno

Customer Review

on November 4, 2013
Open by Rod Canion is a riveting story for anyone interested in starting a tech company, anyone interested in the history of personal computing, and anyone interested in corporate strategy. It provides a case study about how a startup company can successfully compete against a much more well-established, and well-funded industry leader (in this case, IBM).

The book takes you through the journey of how 3 entrepreneurs took a leap of faith in leaving their corporation positions at Texas Instruments to start their own company, even though they didn't know exactly what their new products would be. The journey to success was far from guaranteed, and the book tells the story of the key defining moments and decisions in the early life of Compaq, that were make-or-break for the company.

The lessons learned of identifying unmet customers needs and then developing a marketing and product strategy based on excellence in innovation and speed of execution are applicable to nearly any company and industry today.

The book concludes with a chapter about the parallels between the Apple of today versus IBM of the past. IBM was as dominant and respected in the early 1980's as Apple is today. Yet, Apple's strategy of focusing on a closed, proprietary technology platform, is already being challenged by Google's open Android operating system. Time will only tell, but history may repeat itself, and the open industry standards may win out again in the current smartphone and tablet wars. The book's lessons from the past are insightful toward the future of computing.
0Comment| 4 people found this helpful. Was this review helpful to you? Report abuse| Permalink
What's this?

What are product links?

In the text of your review, you can link directly to any product offered on To insert a product link, follow these steps:
1. Find the product you want to reference on
2. Copy the web address of the product
3. Click Insert product link
4. Paste the web address in the box
5. Click Select
6. Selecting the item displayed will insert text that looks like this: [[ASIN:014312854XHamlet (The Pelican Shakespeare)]]
7. When your review is displayed on, this text will be transformed into a hyperlink, like so:Hamlet (The Pelican Shakespeare)

You are limited to 10 product links in your review, and your link text may not be longer than 256 characters.

Product Details

4.7 out of 5 stars
$19.62+ Free shipping with Amazon Prime