There have been many books written over the years on the subject of marketing and social media.
David Rogers has successfully put together a great overview of both the business side of social media as well as a great resource, especially recommended for those new to the possibilities of online networking and business. As the Executive Director of the Columbia Business School/Center on Global Brand Leadership, David is also heads the yearly BRITE (Brand, Innovation and Technology) Conference at Columbia. For those of you who have attended BRITE, you will appreciate this book. For those of you who haven't attended this event, this book will convince you to make a trip to NYC for his next event [...]
2 people found this helpful.
Was this review helpful to you?