I'm still shocked Apple didn't think of this before twelvesouth. This just goes to show the innovation from this accessory maker. I own a couple products from them (MagicWand and SurfacePad). They are always high quality and therefore durable. The convenience of the PlugBug is second to none. It's nice not to occupy a USB port just to charge a device plus get the benefits of faster charging from the wall plug. I leave it on my power adapter at all times and it's saved me from those moments with my 4S and its lovely battery life in addition to my iPad. Keep in mind, it powers anything USB. It's as nice as those wall outlets that have USB ports built in, but those are few and far between so PlugBug fills that convenience.