Small Message, Big Impact is one of the true game-changer books of 2012. Whether you're speaking to a theater full of people, a room full of board executives, or even someone you meet in the elevator, you need to understand how to effectively present a compelling message - and it needs to be one that generates real results.
Terri Sjodin outlines the tools and skills you need to perfect in order to master the art of the elevator speech effect. According to Sjodin, "an elevator speech is a brief presentation that introduces a product, service, philosophy or idea. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter's complete proposition in the near future." She gives you everything you need to know to make the most of what may only be thirty seconds with someone to make an impact.
This book is a differentiator you need to separate yourself from the competitive herd. If you're serious about improving your presentation skills, sales skills, and creating influence in todays market - get the book and devour it.