If you only read one book while contemplating starting a food business, make it THIS book. The step by step approach the author takes helps the reader to understand each component of the business and why it is important. The book easily prepares the reader to apply the thinking to their own concept avoiding costly mistakes from the start. Different from other general business planning books or start up books, it focuses on the necessary elements specific to food. Among the most important aspects of this book are the real life scenarios, tips and easy conversions and formulas to figure out food costs and realistic examples of the necessary financial statements. This book covers the A to Z steps any food entrepreneur will need. And, it provides valuable sourcing for product and localized state information. I highly recommend this book.