1 of 2 people found the following review helpful
Great book for students.,
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This review is from: MKTG 7 (with CourseMate with Career Transitions Printed Access Card) (New, Engaging Titles from 4LTR Press) (Paperback)
Nice book, clear explanation, funny pictures, fresh information about marketing researches. Love this book, but try to get a used edition, cuz i beleave it`s not worths it to get such an expensive book.