This is filled with hands-on, practical advice on how to build and keep an online community, written from the perspective of two women who do this in their daily jobs. There are tool suggestions galore but the overall tone and tenet of this book is that community building is not something that can happen overnight, without a lot of care of feeding and attention from a variety of people behind the scenes at your website. For example, "Remember the Golden Rule. Think about how you want to be treated--then treat your community members the same way." There are plenty of case studies sprinkled throughout along with things not to do and to do and how to constantly tweak and improve your online presence.
No one who operates a modern website should be without this book.