I have had my eye on the new Casio Aviator all analog product line since they came out. The black resin with orange face came first, then the black IP plated stainless steel band with the blue face was released, then a slew of other incarnations of the watch surfaced. By far the GW3000BB is my favorite of them all. For a long time I had been looking for a fully featured, extremely rugged watch that was simple and classic, yet modern. This fits the bill perfectly. I was able to pick this watch up for $240 and I must say that it is worth every penny. The fact that it is solar powered means I never have to wind it or replace the battery. The Atomic clock signal reception/calibration also means that I will never have to set it either. The 200 meter water resistance coupled with G-Shock's durability not to mention the watches ability to withstand extreme G forces without harming the watch or it's functions means I can wear this watch daily during any/all activities without worry. This watch will still be ticking keeping perfect time long after I'm gone. I am truly enamored with this watch. I highly recommend it.