Rare is the time I pick up a nearly 500 page book on business that's keeps me up reading after everyone in the house has already gone to bed. But, with Reality Check, Guy's hit a home run.
Truth - I've read hundreds of books on entrepreneurship, marketing, careers, yadda, yadda, yadda. Heck, I've even written one of my own (Career Renegade: How to Make a Great Living Doing What You Love). And, you can pretty much tell within the first 20 pages the difference between books written by people who've "studied" entrepreneurship and those written by people who've "lived" it.
The first offer great advice...that works in a vacuum. The latter reveal what it's really all about. They speak the truth, based on what the writer has lived and breathed. As a lifetime entrepreneur and writer, that's the book I want to read. And, that's the book Guy has delivered.
Wisdom - 461 friggin' pages of it...and it's not 300 pages of juicy stuff and 161 pages of self-serving fluff. It's ALL juice! What do I mean by that? It's not about theory. Reality Check delivers you into the conversations, presentations, strategy sessions, critical decisions and actions that nearly every budding entrepreneur wrestles with.
Then, Guy serves up actionable, specific, aggressive do's, don'ts, tips, tasks, strategies and scripts based on real live experience sitting on both sides of the funding table, the boardroom table, the podium...and the plywood garage table.
I stopped taking notes and dog-earing pages when I realized I was doing it on every page!
Style & Humor - If you're looking for dry, professorial, textbook style writing...go away, that's not Guy's style. And thank God for that. Like all of Guy's books, this one is irreverent, edgy and engaging. And, Guy sense humor really comes through in this one, too. Enough to keep a 500 page tome fresh to the end. In fact, the Foreword 2.0, written by Dan Lyons a/k/a Fake Steve Jobs, had me laughing out loud and e-mailing people to strong-arm them into buying the book just to read the intro.
Look, you can keep reading reviews or you can just buy the darn book now. Which you choose will very likely determine whether you're a real entrepreneur...or you just like reading what people who write about them think.
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