Wow. Was really pumped at the idea of the book. The reviews here, which now seem obviously coordinated by friends, only heightened that. But completely devoid of any real substance. Basically, the notion of the book is to take whatever's quirky or unique about yourself.. consider it "genius".. and then sell it like the author has. Although.. unless your genius is simply declaring everything genius just because it's different... you're out of luck because the author has already taken that one.
Several other fairly well-traveled concepts such as hang-around-those-you-want-to-be-like or the idea or being genuine are woven into this overall concept that the author just begs the question of the whole book. Actually, she is a genius... at creating the expectation that you're about to hear something original... but it never really happens. The author could probably write an amazing book about PR because she has done a great job of creating the illusion of substance when there really isn't any.
Normally don't like to spend energy being negative about anything but for this book, it's simply wrong NOT to call out this book.