No wonder this book became a best-seller. It is a great insider type account of what really goes on behind the McDonald's empire and other fast food chains as well. It does do some service to the genius of the development of the fast food industry, but also delves into the black pits of how the change in the concept of food preparation forced others to abandon their dreams. There is some shocking information here on control of chickens and how Tyson owns 90% of them. How farmers are nothing but feudal serfs on rented land owned by fast food chains and if they don't do exactly what the fast food chain demands then it is out the door they go! Also the content of French fries and how they are made and who "invented" the french fry. The "children's crusade" of fast food and a disturbing look at the meat packing industry. This is one of the most important works of the new century and may alter how you think and eat in the future.