In general, I don't support contaminating Mr. Potato Head with mindless marketing madness. But for this, I will make an exception. Darth Tater is just too darned cute. In fact, he's so cute I suspect that he's more a parent's toy than a kid's. I'm also a bit disturbed that Darth only has one outfit. A Potato Head must have at least a couple of alternate face pieces, hats, and equipment to have real play value. But dang, it's cute.