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Customer Review

38 of 38 people found the following review helpful
5.0 out of 5 stars A well told story of Clif Bar, values and coproate growth, September 4, 2004
This review is from: Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. (Hardcover)
Most any athlete has had a Clif Bar. What makes them different from Balance bars, MetRx bars and Balance bars? And how is the company any different? This is the story behind the company.

The book can be divided into three major themes. First is the historical component of the company - the creation, fall and rebirth of Clif bar. It's told first person from the founder's view from the trenches, and you join him in the trials and tribulations of an entepreneur.

The second theme covers the values of the company. It talks about concepts like mapping the road less traveled, and living your values as a company. It's this section that really makes you hungry for a Clif Bar. :-) It also demonstrates how both the passion and neglect of a leader is reflected in the company. In this section you'll learn the values that drove Clif Bar to remain private.

Lastly is a "How To" manual. This drives at, "I know Gary pulled it off, but what does it mean to me?" The advice here is on creating companies with similar values to Gary's. How does one minimize their ecological footprint? How does one go organic? How does one operate in a sustainable manner? What are the signs of a productive and energizing workplace?

The three themes combine to make an enjoyable story of overcoming obstacles, taking the road less traveled, and creating a company filled with passion.
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