6 of 7 people found the following review helpful
Billion Dollar Lessons,
This review is from: Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years (Hardcover)
At last a book that fills an essential part of business literature that heretofore has been neglected. Traditionally the focus has been on success stories; but that is only one side of a more complex picture. The authors describe Tom Watson's charge to one of his executives to learn from a recent $10 million business failure. How much more learning is available from similar failures in other organizations over the past 25 years! The book provides ready access to that rich collection of experiences together with the authors' sage counsel. The difference between wishful desire and a clear, robust and actionable strategy is clearly shown. Without the latter, success is at best a "crapshoot.".
The book is well-organized and well-written. I highly recommend it for both the seasoned professional and business school student.