5 of 7 people found the following review helpful
Actionable, Encouraging and all-around AWESOME!,
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This review is from: The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) (Kindle Edition)
The Rebel's Guide delivered original, actionable ideas that I had heard about but hadn't fully understood. The style and organization was very example-heavy, which makes it easier to relate to the lessons (and also to see where you might be able to implement the same strategy yourself). DJ and Jason also made sure to continually circle back to earlier topics (and on a Kindle, that's helpful, because it isn't easy to flip back a few chapters). The reinforcement made the ideas stick, and some case studies became "characters" within the book, so once they re-introduced someone, you already had a background on previous success and were excited to see what happened next. That was probably my favorite part of this book, and unique to other marketing books I've read.
Another great aspect of The Rebel's Guide is that it's easy enough for a novice to understand, yet still has plenty of advice for seasoned pro's who are looking to do things a little differently...for me, as I was reading The Rebel's Guide my head was spinning with new ideas for 3 of my own clients in various stages of list growth, segmentation and design.
Well done, DJ and Jason, thank you for being such valuable members to the email marketing community!!
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Showing 1-2 of 2 posts in this discussion
Initial post: Aug 30, 2012, 2:45:29 PM PDT
DJ Waldow says:
Thanks so much for this review, Stephan. REALLY appreciate it!
Posted on Feb 4, 2013, 2:28:16 AM PST
Jason G. Falls says:
I'll second that! Appreciate the comments Stephan. The fact you see its usefulness to clients and what-not in various stages is awesome. Appreciate the time to review, sir. Glad you enjoyed it.
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