6 of 6 people found the following review helpful
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This review is from: Quantifying the User Experience: Practical Statistics for User Research (Paperback)
Whether you're conducting large sample research projects or small ones, "Quantifying the user experience" is the most comprehensive and pragmatic statistical handbook I've seen that systematically explains various statistical methods for drawing reliable conclusions or determining the optimal sample sizes. Great resource for conducting surveys, A/B tests or (and here they really shine) small sample usability testing projects.
Rather than starting with a description of various statistical theories, the authors begin with specific user research scenarios and then introduce the theoretical methods they feel most suitable for planning or analyzing these scenarios. They don't shy away from sharing their pragmatic preferences for particular methods, based on their own experience working in the field.
I find the book useful also beyond user experience testing scenarios - it is a great resource for any user-oriented research, including various types of marketing research.