Electronics cases are a weird industry; most of them are relatively basic pieces of foam, neoprene or various plastics and cost a lot compared to what they are. Electronic device cases are kind of a necessary 'evil' in some ways.
That said I'm still pleased with this case. Yes, it was thirty bucks but I do appreciate that it's a classy looking thing. I have the charcoal version, with the honey 'leather' strap and it's very tweed-like. Yeah, it smelled a bit when I first unwrapped it but that smell is gone 3-days later (I've had laptop bags that were waaaay worse. Like stinking up my entire apartment ...)
The protection is adequate and I like how it zips only 1/2 of the way open (an "L-shaded" zipper) which makes it difficult for the Fire to slip out of the bottom as you unzip it. It's also nice and snug so the overall package is not too bulky.
All in all, I'm pleased that this bag is a nice presentation. Usually I don't care about this stuff as I just want protection when I throw my electronics in my backpack. But this case merits being left on my desk for all to see ...
PS: Many people seem not to know about AmazonBasics. I'd advise doing a search here on Amazon for that term and you'll see all of Amazon's house-brand cables, cases, CD-r and so forth. This is relevant as they make several generic neoprene cases for all sorts of electronics. Often time you can avoid the major brand names if you just want a simple case, even one that might be an inch too big, as you transport your devices to and from work or school. AmazonBasics have always been super good bargains, in general. Just a random example; not saying this is proper for a Fire necessarily but to give you an idea of what I'm talking about: B002VPE1Q6