36 of 43 people found the following review helpful
A comment from the author,
By A Customer
This review is from: Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) (Paperback)
I'm the author of Search Engine Optimization for Dummies, and just wanted to make a few comments. I'd like to begin by thanking the first two reviewers for their great reviews ... It's always nice to know people appreciate one's work!
A quick comment about Ethan's review (the first). Ethan's search-engine rank began rising within two days. I just want to explain that while this sometimes does happen, it's not the norm! I've also had pages rise this quickly in Google, as have many other site owners. But we were very lucky (of course, you have to "make" your own luck to some degree).
Often (usually?), though, Search Engine Optimization (SEO) is more difficult, so I don't want everyone thinking my book is full of magic spells. I explain what it takes, and some readers will be in the happy situation of seeing almost instant results, but for many it will mean more work.
I've been writing computer books quite some time; I may well have written more books about the Internet than any other author on this (or perhaps any other) planet. I wrote the Complete Idiot's Guide to the Internet, the widely reviewed and praised Poor Richard's Web Site, and many others. Over the years I think I've learned how to break down a subject into its composite pieces, then feed them to the reader in a way that makes the subject understandable.
This is an unusual subject, though! The companies that own the search engines don't want anyone to know exactly how their systems work, and as a result there's a huge amount of conjecture and guesswork in this area ... and some of it's just plain wrong. So in this book my job was not only to explain a subject in simple terms, but to try to cut through the nonsense.
I'll occasionally be adding updates and notes to my site, SearchEngineBulletin.com, so please visit. I hope you enjoy the book!
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Initial post: Jun 15, 2012, 8:15:12 AM PDT
Authors should not be allowed to submit comments with five stars - more of an issue for Amazon.
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