Ahhh... Laughing at Farts- seems kiddish and maybe old hat, maybe something to be above... but alas its a form of entertainment everyone carries around. I bought this for my son's 6th birthday and he couldn't even believe it. It was definitely his favorite present. He was flippin out on the name 'Flight of the Buttocks Bees'- one of the farts described and sounded. He really got into it and started naming all issued farts now. I was glad to see he got the humor too- with a dude standing in an elevator smiling and everyone else cringing -loves showing people that image. The little sound device is freaking hilarious! Makes me think of the other types of books that have these... like Disney books where you can hear the fairies wand -but here you can hear a raunchy fart. Accidentally pushed a button in the store when I picked it up (buying it the first time) and got some funny looks from Urban Outfitters hotties across the store. I bought one online for my bro and his kids and they Loved it too (Great Gift). Really amazes kids- just put yourself in their shoes- I would have loved to have this when I was little- or even now as a coffee table book to make people laugh. Word about the illustrator: Travis of Fudgefactory comics is an underground style illustrator/Artist who's done many a skateboard deck, and work with Burton Snowboards, Volcom, Sheppard Fairy (Obama Poster) and many zines, music albums and gallery shows- good chance to get introduced and/or pick up a bit of his work.