first of all I didn't want to carry a bulky flash. This is so small and light that I can leave it on the camera all the time. The range is much better than my alpha 300's in built flash amd the piture quality is quite a bit better. Most importantly it has fixed the shadow I was getting from the stock flash with my Zeiss 1680 lens. I do wish the Alpha's flash had been placed a little higher and avoided the shodow problem. I like the fact that the flash can be folded and stored on the camera itself.
The flash uses AAA batteries and just remember to use lithium and not alkaline batteries with this flash. I found the hard way that Alkaline batteries will not last very long and that the flash loses brightness quickly resulting in dim pictures. However, with Energizer Lithum batteries the flash works great. It may also may be a good thing that it does not draw power from the main camera battery.
The construction is good and aesthetically it matches the alpha body quite nicely. This flash is about 2x as powerful as the in built one and does a much better job controlling red eye and creating a much nice lighting all round.
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