It looks great in our high-ceiling living room. The look is very contemporary and sleek, just the way we had intended. Very easy installation with plugin option. We built a wall to house it. Just beautiful. I would describe the flames as modern and pleasant and not gaudy. If you think of it as a nice modern expression of a fireplace and not something to fake people out, it's perfect. I love it.
The max heat is 1200 watts and is not really going to heat up my high-ceiling space. That is okay in my application but may not work for someone, I suppose.
The packaging, delivery, and customer service were all great.