I have tried almost every night/emergency/flash light available and these are by far the best. 1. They are white, so match most plug outlets. 2. They are compact, don't cover the 2nd outlet in a standard 2 plug. 3. The plug prongs fold flat for flash light (torch) use. 4. The single LED bulb provides a strong night ice white light. 5. The 3 LEDs on the other end are extremely bright as a flashlight. 6. Eton makes excellent products. 7. Not sure what the red cross emblem is for -endorsement? 8. Small overall size and flat- not clunky like most competitors'. Pocket size. 9. White "rubberized" finish. Easy to grip.... & surprisingly attractive.