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Customer Review

6 of 7 people found the following review helpful
5.0 out of 5 stars Best Money I've Spent, May 21, 2007
This review is from: A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants (Paperback)
I enjoyed this book quite a bit. It was an easy read. Geno's insight into taking time to develop a quality TOS was meaningful, but I most enjoyed his ideas of how to spark interest among affiliates in pushing your product. Geno's examples helped open my mind to some of the possibilities of affiliate management, and provided a strong springboard in the development of my own unique ideas. I bought this book as place I could start in learning about how to manage an affiliate program. I'm looking to launch my own program soon, and am trying to acquire as much knowledge as I can about the subject before I drop a considerable investment 'in time and finances' in the project. Needless to say, I will keep "A Practical Guide to Affiliate Marketing" close by, and plan on rereading it a couple of times prior, during, and post launch. Thank you very much for the valuable resource.
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