"Blog Blazers" presents 40 of the top bloggers answering a series of 24 questions. Of these 33 are men and 7 are women, most of the topics are computer related or financial. As popular as they are, I had never heard of any of them before so I did some poking around the internet first, looking at 10 random blogs after reading this book. But this review is about this book, not the bloggers themselves.
Other reviewers have given this book more stars than me. Yes, everyone provides interesting information. Yes, everyone is honest it seems. But my two star reduction has to do with the organization and presentation of these interviews not with the those interviewed.
First, one of the 40 is the author of the book himself. If you want to promote yourself as a successful blogger, great, but it rubs me wrong to have an interview of self in a book. Instead I really wish Grenier had used himself more in the introduction or a conclusion as I'll discuss in a moment and added another "top 40 blogger" to the book.
Second, as it is organized, alphabetically by blogger's first name, it feels disorganized. I was hoping for something along the lines of "blogs about X" and "blogs about G" and then maybe a "odd and ends category". One of the reoccurring tips throughout the reviews is to write what you know about so why not organize by subject. Or by success however that will be measured -- money made, number of RSS subscribers, number of comments, whatever.
Third, there is a very small introduction and tiny conclusion. Why not pull together some of the most common tips and answers? Why not use the author's own life as a blogger to gauge the answers? What about a list of the references bloggers gave to their questions? As it is I don't feel like I walk away with anything solid about what anyone thinking about blogging seriously needs to consider. Maybe this isn't a "how-to" technically but you know that most folks picking this book up are hoping to learn how-to.
Finally, I just found the interview process here to be very repetitive. So I double checked. Yes, the same 24 questions over and over. No differences. Now, of course you want to ask the same foundation questions in an interview when you are comparing folks and gathering tips but where's the engagement between interviewer and blogger? Where are the follow up questions that dig a bit deeper and demand more specifics or more examples? That would have been both entertaining and enlightening.
So at the end these tips and suggestions are here, the secrets promised on the book's cover are here, but you, the reader will need to be alert and keep track of them as you read.