If you're looking to take the pain and friction out of cold calling and be perceived as a genuine consultant that can help--and not a pushy salesperson that just wants a paycheck--then you should read this book.
While this book is written mainly for sales professionals, it applies to anyone that needs to sell their products or services as one of the many "hats" they wear in their business (which is just about everyone who is in business for themselves, whether they're a marketing consultant or lawyer).
This book covers many techniques and strategies that will help with your prospecting, such as...
- How to immediately warm a prospect up to you in your first call.
- A great way to keep a prospect from hanging up on you before you even get a chance to explain why he should listen to you.
- How to create the perception that you are a top-flight professional, not a desperate salesperson.
- How to deal with rejection and stay interested in making more calls.
- And more...
Like anything else, becoming a good salesperson takes a lot of practice, but this book will speed up the process considerably.
Please keep writing books, Art!
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