This book is right brained savior! Not only is it a quick and easy read, the book actually gets you excited to make a business plan. This book is for all levels of business. I am using this to structure the selling of my ebooks and was glad to find a book that got me even more excited about my business. The book has plenty of creative ideas for all tastes and I think if anyone is thinking about or already has a business you should absolutely use this book!