18 of 19 people found the following review helpful
The bible of sustainability,
This review is from: Cannibals with Forks: The Triple Bottom Line of 21st Century Business (The Conscientious Commerce Series) (Paperback)
You can expect a complete perspective from the head of an organisation called SustainAbility on sustainability. That is what you get. John Elkington makes a useful classification of Non Governmental Organisations. The polarisers don't want to have anything to do with business. Business is in principle bad and should be watched and harassed. The integrators try to add two additional dimensions to business, environmental and social responsibility. Discriminators differentiate between good and bad businesses and the non-discriminators do not. This book is for the discriminating integrators. John Elkington believes that it is possible and necessary to get all businesses to act responsibly concerning profit and social and environmental issues- the triple bottom line. The book provides an excellent historical perspective of why businesses are moving on from the Friedman doctrine stating that the only social responsibility of a business is to make a profit. A business that wants to move in the sustainability direction can use the book to find out where it is on the path to full sustainability. The book also makes many practical suggestions on how to move forwards. The book is equally useful for NGOs, and public policy makers.