Joe Romm has written a much needed book in these days of toxic media and polarized politics that have all but derailed needed action on the greatest challenge of our times, climate destabilization. As readers of Joe Romm's award-winning web site, Climate Progress, well know, Joe has been sharing insights about the importance of understanding the force of rhetoric and persuasion in illuminating or obfuscating understanding of a complex subject like the threat of climate weirding. The rhetoric used by climate deniers has proven very potent in confusing the public. Many of us have been awaiting for the arrival of Joe's book on rhetoric and persuasion, and it turns out to be outstanding, just like his previous books which are all packed with deft phrasing, helpful insights and suggestions, and always consummate in facts and accuracy. Joe's Language Intelligence should be used in school curricula, because an educated citizenry must be well-schooled in the tools of rhetoric and persuasion, so as to be able to discern the veneer of suggestive arguments disguising vacuous and highly misleading, inaccurate statements. And certainly any person speaking in public or in elected office should make reading this book their top priority.